KOMIK DIGITAL SEBAGAI MEDIA KESADARAN FINANSIAL TERHADAP FENOMENA SELF-REWARD GENERASI Z

CHOIRRUM IMAM, . (2026) KOMIK DIGITAL SEBAGAI MEDIA KESADARAN FINANSIAL TERHADAP FENOMENA SELF-REWARD GENERASI Z. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Generasi Z (1997–2012) yang tumbuh di era digital kerap menyalahartikan fenomena self-reward sebagai justifikasi perilaku belanja impulsif dan emotional spending, kondisi yang diperparah oleh rendahnya literasi keuangan di mana survei OJK 2022 mencatat indeks literasi usia 18–19 tahun hanya 2,8% dan usia 20–24 tahun sebesar 16,4%. Kesenjangan antara tingginya paparan tren konsumtif dan minimnya kesadaran finansial inilah yang menjadi urgensi karya ini dalam membantu Generasi Z menyikapi self-reward secara bijak. Proses penciptaan menggunakan pendekatan Design Thinking yang mencakup tahapan empati, definisi masalah, ideasi, purwarupa, dan pengujian, dengan pengumpulan data melalui wawancara ahli keuangan, magang bersama praktisi industri komik, FGD bersama calon pengguna, serta survei preferensi visual. Hasil karya berupa komik digital berseri 8 episode dengan 4 hingga 7 halaman per episode, diterbitkan berkala di Instagram dalam format carousel 1440×1800 piksel, menampilkan tiga karakter utama yaitu Rendi, Selfi, dan Finan yang merepresentasikan ragam pola perilaku self-reward Generasi Z dengan gaya ilustrasi manhwa bersentuhan pop-art. Elemen infografik mini dan simulasi pengelolaan keuangan disisipkan dalam alur cerita untuk memperkuat kesadaran finansial secara naratif dan visual, dan karya ini telah diterima positif oleh calon pengguna melalui pengujian berulang. ***** Generation Z, born between 1997 and 2012, has grown up in a digital era in which the phenomenon of self-reward is frequently misinterpreted as a justification for impulsive and emotionally driven spending behavior, a condition further exacerbated by low levels of financial literacy, as evidenced by the 2022 OJK survey recording financial literacy indices of merely 2.8% among individuals aged 18–19 and 16.4% among those aged 20–24. The disparity between heightened exposure to consumerist trends and the lack of financial awareness constitutes the primary urgency of this work, which aims to guide Generation Z in approaching self-reward in a financially responsible manner. The creation process employs a Design Thinking framework encompassing five stages: empathy, problem definition, ideation, prototyping, and testing, with data collected through interviews with financial experts, internships with comic industry practitioners, Focus Group Discussions (FGDs) with prospective users, and visual preference surveys. The resulting work takes the form of a serialized digital comic comprising eight episodes of four to seven pages each, published periodically on Instagram in carousel format at a resolution of 1440×1800 pixels, featuring three principal characters, namely Rendi, Selfi, and Finan, who collectively represent diverse self-reward behavioral patterns prevalent among Generation Z, rendered through a manhwa illustration style with pop-art influences. Mini infographic elements and financial management simulations are strategically embedded within the narrative to reinforce financial awareness both narratively and visually, and the work has been positively validated by prospective users through iterative rounds of testing.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Siti Khodijah Lestari, M.Ds; 2). Desy Sugianti, M.Sn.
Subjects:	Kesenian > Seni Rupa, Fotografi
Divisions:	FBS > S1 Pendidikan Seni Rupa
Depositing User:	Choirrum Imam .
Date Deposited:	21 Aug 2026 07:29
Last Modified:	21 Aug 2026 07:29
URI:	http://repository.unj.ac.id/id/eprint/72832

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