HEGEMONI BUDAYA STANDAR KECANTIKAN MAHASISWI UNJ PADA AKUN INSTAGRAM @UNJ.CANTIK

DEVINNA NAJAH PUTRI, . (2026) HEGEMONI BUDAYA STANDAR KECANTIKAN MAHASISWI UNJ PADA AKUN INSTAGRAM @UNJ.CANTIK. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

	Text PDF-NASKAH SKRIPSI DEVINA PALING FINAL CUMLAUDE DEPAN MATA IS DE BES_compressed-1-16.pdf Download (1MB)
	Text PDF-NASKAH SKRIPSI DEVINA PALING FINAL CUMLAUDE DEPAN MATA IS DE BES_compressed-17-73.pdf Download (865kB)
	Text PDF-NASKAH SKRIPSI DEVINA PALING FINAL CUMLAUDE DEPAN MATA IS DE BES_compressed-74-100.pdf Restricted to Registered users only Download (1MB) | Request a copy
	Text PDF-NASKAH SKRIPSI DEVINA PALING FINAL CUMLAUDE DEPAN MATA IS DE BES_compressed-101-161.pdf Restricted to Registered users only Download (1MB) | Request a copy
	Text PDF-NASKAH SKRIPSI DEVINA PALING FINAL CUMLAUDE DEPAN MATA IS DE BES_compressed-162-185.pdf Restricted to Registered users only Download (440kB) | Request a copy
	Text PDF-NASKAH SKRIPSI DEVINA PALING FINAL CUMLAUDE DEPAN MATA IS DE BES_compressed-186-189.pdf Restricted to Registered users only Download (301kB) | Request a copy
	Text PDF-NASKAH SKRIPSI DEVINA PALING FINAL CUMLAUDE DEPAN MATA IS DE BES_compressed-190-192.pdf Download (410kB)
	Text PDF-NASKAH SKRIPSI DEVINA PALING FINAL CUMLAUDE DEPAN MATA IS DE BES_compressed-193-207.pdf Restricted to Registered users only Download (710kB) | Request a copy

Abstract

Penelitian ini bertujuan untuk mengetahui alasan mengapa mahasiswi di Universitas Negeri Jakarta (UNJ) menggunakan akun Instagram @unj.cantik sebagai rujukan atau patokan dalam mengukur standar kecantikan mereka. Peneliti mencoba menggali bagaimana akun tersebut tidak hanya menjadi media digital visual, tetapi juga berperan sebagai tolak ukur sosial yang membentuk persepsi mahasiswi terhadap ideal kecantikan. Penelitian ini juga ingin mengungkap bagaimana konstruksi kecantikan yang dibentuk melalui akun tersebut mempengaruhi cara mahasiswi memandang diri sendiri, serta menjaga penampilan diri mereka. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Subjek penelitian terdiri dari 15 informan yang dilakukan secara daring melalui Zoom Meeting pada bulan Desember 2025 sampai Januari 2026. Yang terdiri dari, 1 admin anonym akun @unj.cantik, 4 mahasiswi yang pernah diunggah pada akun @unj.cantik, 4 mahasiswi yang mengikuti akun @unj.cantik, dan 5 mahasiswi yang tidak mengikuti akun @unj.cantik. Data dikumpulkan melalui wawancara mendalam, observasi konten akun @unj.cantik. Keabsahan data diuji dengan triangulasi sumber data, yaitu dosen Komunikasi Digital Universitas Negeri Jakarta. Penelitian ini menggunakan teori hegemoni Antonio Gramsci. Hasil penelitian menunjukkan bahwa mekanisme pemilihan mahasiswi pada akun Instagram @unj.cantik dilakukan melalui rekomendasi pengikut akun @unj.cantik yang dikirimkan kepada admin anonym akun @unj.cantik melalui direct message, kemudian diseleksi berdasarkan pertimbangan kriteria akun @unj.cantik sebelum dipublikasikan pada akun @unj.cantik. Hal ini sudah dilakukan pada tahun 2015 sampai saat ini. Bentuk hegemoni yang muncul adalah hegemoni budaya yang terlihat dari penguatan standar kecantikan dominan yang dibuat oleh akun tersebut, yang diterima serta diperkuat melalui respons audiens berupa like dan komentar. Dampak yang ditimbulkan, yaitu mahasiswi cenderung membandingkan diri dengan standar kecantikan yang ditampilkan, menurunnya rasa percaya diri, serta meningkatnya kecenderungan untuk menyesuaikan penampilan agar sesuai dengan ekspektasi sosial. Di sisi lain, mahasiswi yang diunggah pada akun @unj.cantik memperoleh pengak/Devinna Najah Putri, ****** “The Cultural Hegemony of Beauty Standards Among UNJ Female Students on the Instagram Account @unj.cantik,” Thesis, Jakarta: Sociology Program, Faculty of Social Sciences and Law, Jakarta State University, 2026. This study aims to determine why female students at Jakarta State University (UNJ) use the Instagram account @unj.cantik as a reference or benchmark for measuring their standards of beauty. The researcher seeks to explore how this account serves not only as a visual digital medium but also as a social benchmark that shapes the students’ perceptions of beauty ideals. This study also aims to explore how the concept of beauty promoted through these accounts influences the way female college students view themselves and maintain their appearance. This study employed a qualitative method using a case study approach. The research subjects consisted of 15 informants interviewed online via Zoom Meetings from December 2025 to January 2026. They included 1 anonymous administrator of the @unj.cantik account, 4 female students who had been featured on the @unj.cantik account, 4 female students who followed the @unj.cantik account, and 5 female students who did not follow the @unj.cantik account. Data were collected through in- depth interviews and content analysis of the @unj.cantik account. The validity of the data was tested through triangulation with a data source, namely a Digital Communication lecturer at Jakarta State University. This study applies Antonio Gramsci’s theory of hegemony. The research findings show that the selection process for female students on the @unj.cantik Instagram account is carried out through recommendations from @unj.cantik followers, which are sent to the anonymous admin of the @unj.cantik account via direct message. The candidates are then screened based on the @unj.cantik account’s criteria before being featured on the @unj.cantik account. This process has been in place since 2015 and continues to this day. The form of hegemony that emerges is cultural hegemony, evident in the reinforcement of dominant beauty standards set by these accounts, which are accepted and reinforced through audience responses such as likes and comments. The resulting impacts include female college students tending to compare themselves to the beauty standards displayed, a decline in self-confidence, and an increased tendency to adjust their appearance to conform to social expectations. On the other hand, the female student featured on the @unj.cantik account received social recognition that reinforces the establishment of beauty standards on campus.

Item Type:	Thesis (Sarjana)
Additional Information:	1. Atik Kurniawati M.Si 2. Prof. Dr Evy Clara, M.Si
Subjects:	Ilmu Sosial > Ilmu Sosial (Umum)
Divisions:	FIS > S1 Sosiologi
Depositing User:	Devinna Najah Putri .
Date Deposited:	17 Sep 2026 04:38
Last Modified:	17 Sep 2026 04:38
URI:	http://repository.unj.ac.id/id/eprint/73895

Actions (login required)

View Item