PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS PELANGGAN SOCIOLLA (Survey pada Pengguna Sociolla di Jakarta)

DITHA VERA NITA, . (2020) PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS PELANGGAN SOCIOLLA (Survey pada Pengguna Sociolla di Jakarta). Diploma thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Karya ilmiah ini bertujuan untuk mengetahui tentang pengaruh customer relationship management terhadap loyalitas pelanggan sociolla. Metode yang digunakan dalam penelitian ini adalah analisis deskriptif dan inferensial dengan metode pengumpulan data melalui instrumen kuesioner. Dari hasil penelitian ini dapat diketahui bahwa adanya pengaruh variabel customer relationship management terhadap loyalitas pelanggan yang positif dan signifikan. Apabila customer relationship management meningkat, maka pelanggan akan semakin loyal. customer relationship management dapat meningkat dengan memperhatikan dimensi People, Process, dan Technology. Kata Kunci : Customer Relationship Management, Loyalitas Pelanggan. This scientific work aims to find out about customer relationship management to Sociolla's customer loyalty. The method used in this research is descriptive analysis with data collection methods through questionnaire instruments. From the results of this study it can be seen that the influence of customer relationship management variables on customer loyalty is positive and significant. If customer relationship management increases, the customer will be more loyal. customer relationship management can be improved by paying attention to the People, Process and Technology dimensions. Key Word : Customer Relationship Management, Customer Loyalty.

Item Type: Thesis (Diploma)
Additional Information: Christian Wiradendi Wolor, SE.,MM ;
Subjects: Manajemen > Manajemen Pemasaran
Divisions: FE > D III Manajemen Pemasaran
Depositing User: Users 6058 not found.
Date Deposited: 10 Sep 2020 10:09
Last Modified: 10 Sep 2020 10:09
URI: http://repository.unj.ac.id/id/eprint/10343

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