HUBUNGAN GAYA HIDUP BRAND MINDED DENGAN PERILAKU KONSUMTIF DALAM PEMBELIAN MAKEUP BRANDED PADA MAHASISWI DI JAKARTA

KHAIRUNA ZATADINI, . (2020) HUBUNGAN GAYA HIDUP BRAND MINDED DENGAN PERILAKU KONSUMTIF DALAM PEMBELIAN MAKEUP BRANDED PADA MAHASISWI DI JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

[img] Text
Cover.pdf

Download (699kB)
[img] Text
BAB1.pdf

Download (208kB)
[img] Text
BAB 2.pdf
Restricted to Registered users only

Download (226kB) | Request a copy
[img] Text
BAB 3.pdf
Restricted to Registered users only

Download (477kB) | Request a copy
[img] Text
BAB 4.pdf
Restricted to Registered users only

Download (487kB) | Request a copy
[img] Text
BAB 5.pdf
Restricted to Registered users only

Download (236kB) | Request a copy
[img] Text
DAFTAR PUSTAKA.pdf

Download (252kB)
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (2MB) | Request a copy

Abstract

Penelitian ini bertujuan untuk mengetahui apakah terdapat hubungan yang positif dan juga signifikan antara gaya hidup brand minded dengan perilaku konsumtif. Subjek dalam penelitian ini semuanya adalah wanita dan seorang mahasiswi yang berusia 18-24 tahun berjumlah 107 responden di Jakarta, dengan menggunakan metode kuantitatif dan teknik sampling yang digunakan yaitu non-probability sampling secara accidental sampling.Prosespengambilandatadilakukanmenggunakanujicobaterpakaidengan duaInstrumen,InstrumenyangdigunakandalampenelitianiniadalahSkalaGaya Hidup Brand Minded dengan 24 butir item pernyataan dan Skala Perilaku Konsumtif dengan 30 butir item pernyataan. Uji analisis statistik yang digunakan untukmengujihipotesispenelitianiniadalahujianalisisPearsonproductmoment. Hasil penelitian menunjukkan nilai dengan nilai p = 0,00, yang berarti terdapat hubunganpositifyangsignifikanantaragayahidupbrandmindeddenganperilaku konsumtif pembelian makeup branded pada mahasiswi diJakarta. This study aims to determine whether there is a positive and significant relationship between brand minded lifestyles with consumptive behavior. The subjects in this study were all women and a female student aged 18-24 years old totaling 107 respondents in Jakarta, using quantitative methods and the sampling technique used was non-probability sampling by accidental sampling. The data collection process was carried out using a two-instrument trial. The instrument used in this study was the Brand Minded Lifestyle Scale with 24 statement items and the Consumer Behavior Scale with 30 statement items. The statistical analysis test used to test the hypothesis of this study is the Pearson product moment analysis test. The results showed a value of p = 0.00, which means that there was a significant positive relationship between brand minded lifestyles and consumer behavior of buying branded makeup for female students in Jakarta.

Item Type: Thesis (Sarjana)
Additional Information: 1). Deasyanti, Ph.D ; 2). Erik, M.Si
Subjects: Filsafat, Psikologi & Agama > Psikologi, Ilmu Jiwa
Divisions: FPP > S1 Psikologi
Depositing User: Users 5998 not found.
Date Deposited: 16 Sep 2020 16:23
Last Modified: 16 Sep 2020 16:23
URI: http://repository.unj.ac.id/id/eprint/10381

Actions (login required)

View Item View Item