FAKTOR-FAKTOR YANG MEMENGARUHI NIAT MENGUNJUNGI KEMBALI PADA DESTINASI WISATA DUNIA FANTASI – ANCOL

Karina, . (2020) FAKTOR-FAKTOR YANG MEMENGARUHI NIAT MENGUNJUNGI KEMBALI PADA DESTINASI WISATA DUNIA FANTASI – ANCOL. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Tujuan penelitian ini adalah untuk menguji pengaruh signifikan: 1) tourist motivation terhadap tourist experience. 2) tourist motivation terhadap revisit intention. 3) perceived value terhadap tourist motivation. 4) destination image terhadap tourist experience. 5) perceived value terhadap destination image. 6) tourist experience terhadap revisit intention. 7) destination image terhadap revisit intention. 8) perceived value terhadap revisit intention. Metode pengumpulan data menggunakan survei dengan instrumen berupa kuesioner daring/online. Objek penelitian ini adalah responden yang telah berkunjung ke Dunia Fantasi – Ancol minimal dua kali dalam dua tahun terakhir. Terdapat 250 responden yang dianalisis menggunakan SPSS versi 22 dan SEM (Structural Equation Model) dari software AMOS versi 22 untuk mengolah dan menganalisa data hasil penelitian. Hasil dari uji hipotesis menunjukkan bahwa seluruh hipotesis diterima. Kata kunci: Revisit Intention, Tourist Motivation, Tourist Experience, Destination Image, Perceived Value *The purpose of this study was to examine the significant effects of: 1) tourist motivation on tourist experience. 2) tourist motivation on revisit intention. 3) perceived value on tourist motivation. 4) destination image on tourist experience. 5) perceived value on destination image. 6) tourist experience on revisit intention. 7) destination image on revisit intention. 8) perceived value on revisit intention. The data collection method used a survey with an instrument in the form of an online questionnaire. The object of this research is respondents who have visited Dunia Fantasi - Ancol at least twice in the last two years. There were 250 respondents who were analyzed using SPSS version 22 and SEM (Structural Equation Model) of AMOS version 22 software to process and analyze research data. The results of the hypothesis test show that all hypotheses are accepted. Keywords: Revisit Intention, Tourist Motivation, Tourist Experience, Destination Image, Perceived Value

Item Type:	Thesis (Sarjana)
Additional Information:	1) Dr. Mohamad Rizan, M.M. 2) Usep Suhud, M.Si., Ph.D
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	FE > S1 Manajemen
Depositing User:	Users 9443 not found.
Date Deposited:	25 Feb 2021 10:24
Last Modified:	25 Feb 2021 10:24
URI:	http://repository.unj.ac.id/id/eprint/13213

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