ANALISIS PREFERENSI KONSUMEN PADA KOSMETIK PERONA PIPI (BLUSH ON)

NABILAH KHAIRUNNISA, . (2021) ANALISIS PREFERENSI KONSUMEN PADA KOSMETIK PERONA PIPI (BLUSH ON). Diploma thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Kosmetik Perona Pipi (blush on) banyak diminati mahasiswa tata rias yang dituntut untuk selalu tampil cantik. Penelitian ini bertujuan untuk mengetahui Kesukaan mahasiswa D3 tata rias terhadap kosmetika blush on. Metode penelitian yang digunakan deskriptif kuantitatif, yang dianalisis dengan presentase, jumlah responden sebanyak 33 orang mahasiswa. Hasil penelitian menunjukan mahasiswa D3 Tata Rias membeli kosmetika perona pipi (blush on) melihat dari kualitas produk, brand merek, warna, kemasan, jenis, dan rentang harga. Dengan ciri - ciri ketahanan warna baik, brand lokal, warna peach dan coklat, kemasan compact, jenis bubuk dan rentang harga mulai dari Rp. 10.000 – Rp. 100.000. Blush on cosmetics are in great demand by make-up students who are required to always look beautiful. This study aims to determine the preferences of D3 students of make-up on blush on cosmetics. The research method used is descriptive quantitative, which was analyzed by percentage, the number of respondents was 33 students. The results showed that D3 Makeup students bought blush on cosmetics based on the quality of the product, brand, color, packaging, type, and price range. With the characteristics of good color resistance, local brands, peach and brown colors, compact packaging, powder type and price ranges starting from Rp. 10,000 - Rp. 100,000.

Item Type:	Thesis (Diploma)
Additional Information:	1. Nurina Ayuningtyas, M.Pd
Subjects:	Tata Rias > Tata Rias (Makeup)
Divisions:	FT > D III Tata Rias
Depositing User:	Users 9414 not found.
Date Deposited:	25 Feb 2021 07:06
Last Modified:	25 Feb 2021 07:06
URI:	http://repository.unj.ac.id/id/eprint/13266

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