EKSPRESI OPTIMISTIK PEREMPUAN BERKULIT SAWO MATANG DALAM KARYA SULAM

AYU NINDYA OKTAVYANA, . (2021) EKSPRESI OPTIMISTIK PEREMPUAN BERKULIT SAWO MATANG DALAM KARYA SULAM. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Latar belakang penciptaan karya ini dilandasi atas adanya stigma negatif terhadap perempuan berkulit sawo matang yang terjadi di lingkungan masyarakat. Fakta ini diperoleh dari survei tahun 2020 mengenai keresahan yang dialami oleh perempuan berkulit sawo matang terkait warna kulit yang masih dipandang sebelah mata. Stigma tersebut menimbulkan respon internal dari diri perupa dalam bentuk penciptaan karya seni rupa dengan penerapan salah satu teknik kriya tekstil yakni seni sulam. Penerapan seni sulam dengan menampilkan visual sulaman tulisan yang berisi pesan optimistik dimaksudkan untuk memberi energi positif dan mendorong jiwa optimis terhadap perempuan berkulit sawo matang. Studi terkait daya tarik pasar terhadap seni sulam dan penerapan produk outerwear untuk perempuan dilakukan melalui survei tahun 2020. Penciptaan karya bertujuan untuk memperkenalkan sulaman tulisan kepada masyarakat berusia dewasa awal 21-25 tahun. Usia dewasa awal sesuai teori Santrock adalah masa transisi baik secara fisik, intelektual dan peran sosial, sehingga sudah mampu memahami tujuan penciptaan karya. Penciptaan produk kriya dengan penerapan visual sulaman tulisan pada outerwear wanita yang berisi pesan optimis serta penyesuaian trend warna fesyen terkini dapat memunculkan apresiasi dari masyarakat. Uji ketertarikan produk pada tahun 2021 menunjukkan bahwa produk sesuai dan dapat didistribusikan secara luas untuk mengenalkan seni sulam dan pesan optimisme. The background of the creation of this work is based on the negative stigma against brown-skinned women that occurs in the community. This fact was obtained from a 2020 survey regarding the anxiety experienced by brown-skinned women regarding skin color which is still underestimated. This stigma creates an internal response from the artist in the form of creating works of art by applying one of the textile craft techniques, namely embroidery. The application of embroidery art by displaying visually written embroidery containing an optimistic message is intended to give positive energy and encourage an optimistic spirit towards brown-skinned women. A study related to the market interest into embroidery art and its implementation in outerwear products for women was conducted through a survey in 2020. The creation of the work aims to introduce message and embroidery to early adult female aged 21- 25 years. Early adulthood according to Santrock's theory is a period of physically, intellectually and socially transition so they able to understand the message and aim behind the work. The creation of embroidered writing on women's outerwear that contains optimistic messages and responding to the latest fashion color trends may generate appreciation from the public. The product has been tested in 2021 against public interest and the result shows that the product is suitable and can be widely distributed to introduce the embroidery art and send optimism message.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Aprina Murwanti, S.Ds, Ph.D. ; 2). Dr. RA Ataswarin Oetopo, M.Pd.
Subjects:	Kesenian > Seni Rupa, Fotografi
Divisions:	FBS > S1 Pendidikan Seni Rupa
Depositing User:	Users 11262 not found.
Date Deposited:	01 Sep 2021 04:41
Last Modified:	01 Sep 2021 04:41
URI:	http://repository.unj.ac.id/id/eprint/18516

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