ANALISIS TEKNIK DAN ALAT PERSUASI PADA FITUR INSTAGRAM STORIES MEDIA SOSIAL INSTAGRAM AKUN FADIL JAIDI SERTA IMPLIKASINYA TERHADAP PEMBELAJARAN BAHASA INDONESIA DI SMP

NADHILAH GHAISANI, . (2021) ANALISIS TEKNIK DAN ALAT PERSUASI PADA FITUR INSTAGRAM STORIES MEDIA SOSIAL INSTAGRAM AKUN FADIL JAIDI SERTA IMPLIKASINYA TERHADAP PEMBELAJARAN BAHASA INDONESIA DI SMP. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini membahas tentang teknik-teknik dan alat persuasi yang terdapat pada instagram stories akun instagram Fadil Jaidi dan implikasi pembelajarannya di SMP. tujuan penelitian ini untuk mendeskripsikan teknik-teknik dan alat persuasi yang terdapat pada Instagram stories akun instagram Fadil Jaidi, serta mendeskripsikan implikasi hasil penelitian terhadap pembelajaran bahasa Indonesia di SMP. penelitian ini menggunakan metode kualitatif. Data yang diperoleh bersumber pada instagram stories yang terdapat pada akun instagram Fadil Jaidi dengan menggunakan teknik dokumentasi, dengan cara merekam unggahan instagram stories akun Fadil Jaidi. Teknik yang digunakan adalah teknik simak bebas libat cakap. Berdasarkan hasil penelitian yang didapat, ditemukan bahwa teknik persuasi dalam instagram stories akun instagram Fadil Jaidi berjumlah 58 kalimat persuasi. Dari 58 kalimat tersebut terdapat 32 kalimat menggunakan teknik sugesti, 11 kalimat menggunakan teknik Rasionalisasi, 10 kalimat menggunakan teknik penggantian. 2 kalimat menggunakan teknik kompensasi dan masing-masing 1 kalimat menggunakan teknik identifikasi, konformitas, dan proyeksi. Selain itu, terdapat 45 alat persuasi berupa 45 kalimat yang menyertakan watak dan kredibilitas, serta kemampuan mengendalikan emosi, dan 40 kalimat yang menyertakan bukti-bukti sebagai alat persuasi yang digunakan pada Instagram stories Fadil Jaidi. Kata kunci: teknik persuasi, alat persuasi, instagram stories ********* This study discusses the techniques and tools of persuasion contained in the Instagram stories of Fadil Jaidi's Instagram account and the implications of learning in junior high school. The purpose of this study is to describe the techniques and tools of persuasion contained in Fadil Jaidi's Instagram stories, as well as to describe the implications of the research results for Indonesian language learning in junior high schools. This study uses a qualitative method. The data obtained was sourced from Instagram stories contained on Fadil Jaidi's Instagram account using documentation techniques, by recording uploads of Instagram stories to Fadil Jaidi's account. The technique used is the free-of-conversation listening technique. Based on the results of the research obtained, it was found that the persuasion techniques in the Instagram stories of Fadil Jaidi's Instagram account amounted to 58 persuasion sentences. Of the 58 sentences, there are 32 sentences using the suggestion technique, 11 sentences using the rationalization technique, and 10 sentences using the replacement technique. 2 sentences using compensation techniques and 1 sentence each using identification, conformity, and projection techniques. In addition, there are 45 persuasion tools in the form of 45 sentences that include character and credibility, as well as the ability to control emotions, and 40 sentences that include evidence as a persuasion tool used in Fadil Jaidi's Instagram stories. Keywords: persuasion techniques, persuasion tools, Instagram stories

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Liliana Muliastuti, M.Pd. ; 2). Dr. Sintowati Rini Utami, M.Pd.
Subjects:	Pendidikan > Pendidikan Dasar Bahasa dan Kesusastraan > Bahasa Indonesia
Divisions:	FBS > S1 Pendidikan Bahasa dan Sastra Indonesia
Depositing User:	Users 11934 not found.
Date Deposited:	06 Sep 2021 09:53
Last Modified:	06 Sep 2021 09:53
URI:	http://repository.unj.ac.id/id/eprint/19233

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