HUBUNGAN SELF MONITORING DAN IMPULSIVE BUYING DALAM BERBELANJA ONLINE PADA PEREMPUAN USIA DEWASA AWAL DI JABODETABEK

IRENA PUTRI NISA, . (2021) HUBUNGAN SELF MONITORING DAN IMPULSIVE BUYING DALAM BERBELANJA ONLINE PADA PEREMPUAN USIA DEWASA AWAL DI JABODETABEK. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui korelasi antara self monitoring dengan impulsive buying dalam berbelanja online pada perempuan usia dewasa awal di Jabodetabek. Penelitian ini menggunakan metode kuantitatif. Subjek Penelitian merupakan 250 perempuan yang berdomisili di Jabodetabek. Pengambilan data menggunakan kuesioner yang terdiri dari alat ukur Revised Self-Monitoring Scale (RSMS) oleh Lennox dan Wolfe 1984 dan Impulsive Buying Tendency oleh Verplanken 2001. Uji analisis statistik yang digunakan adalah uji korelasi spearman rank. Hasil penelitian menunjukan nilai p = 0,000 dan nilai r = 0,412 yang berarti terdapat korelasi antara self monitoring dengan impulsive buying. Hubungan antar variabel bersifat positif. This study aims to determine the correlation between self monitoring and impulsive buying in online shopping for women of early adulthood in Jabodetabek. This study uses quantitative methods. Research subject are 250 women who live in Jabodetabek. Data were collected using a questionnaire consisting of the Revised Self-Monitoring Scale(RSMS) by Lennox and Wolfe and Impulsive Buying Tendency by Verplanken. The statistical analysis test used was the Spearman rank correlation test. The result showed that the value of p=0.000 and the value of r=0.412, meaning that there is a correlation between both of variable. The relationship between variable is positive.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Rahmadianty Gazadinda, M.Sc. ; 2). Herdiyan Maulana, S.Psi,M.Si,Ph.D.
Subjects:	Filsafat, Psikologi & Agama > Psikologi, Ilmu Jiwa Ilmu Sosial > Kondisi Sosial,Masalah Sosial,Reformasi Sosial Ilmu Sosial > Wanita,Pernikahan dan Keluarga
Divisions:	FPP > S1 Psikologi
Depositing User:	Users 12559 not found.
Date Deposited:	14 Sep 2021 09:27
Last Modified:	14 Sep 2021 09:27
URI:	http://repository.unj.ac.id/id/eprint/20110

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