PENGARUH USER EXPERIENCE TERHADAP KEPUASAN PENGGUNA APLIKASI ZOOM CLOUD MEETING PADA MAHASISWA SAAT PANDEMI COVID-19

CHRISTIAN STEVEN MOSES, . (2021) PENGARUH USER EXPERIENCE TERHADAP KEPUASAN PENGGUNA APLIKASI ZOOM CLOUD MEETING PADA MAHASISWA SAAT PANDEMI COVID-19. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh user experience terhadap kepuasan pengguna aplikasi Zoom Cloud Meeting pada mahasiswa saat pandemi COVID-19. Hipotesis pada penelitian ini adalah terdapat pengaruh antara user experience terhadap kepuasan pengguna aplikasi Zoom Cloud Meeting pada mahasiswa saat pandemi COVID-19. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif. Sampel yang digunakan pada penelitian ini berjumlah 305 responden. Sampel dipilih dengan menggunakan teknik nonprobability sampling. Penelitian ini menggunakan skala EUCS dan juga Google HEART Frameworks yang telah melalui validitas isi dengan penilaian ahli psikologi. Teknik analisis data menggunakan uji regresi linear sederhana melalui SPSS 24.0, dengan hasil hipotesis F= 593,199 dan nilai signifikansi p= 0,000 (p < 0,05) yang berarti user experience cukup signifikan dalam mempengaruhi kepuasan para pengguna aplikasi Zoom Cloud Meeting pada mahasiswa di DKI Jakarta. Hasil penelitian ini sesuai dengan hipotesis yang diajukan, dimana user experience yang rendah dapat menurunkan kepuasan pengguna. Hasil dari kategorisasi ordinal menunjukan user experience yang masuk dalam kategori baik dan kepuasan pengguna masuk dalam kategori puas. This study was conducted to determine the effect of user experience on user satisfaction of the Zoom Cloud Meeting application on students during the COVID-19 pandemic. The hypothesis in this study is that there is an influence between user experience toward user satisfaction of the Zoom Cloud Meeting application for students during the COVID-19 pandemic. The research method used in this study is a quantitative method. The sample used in this study amounted to 305 respondents. The sample was selected using a non-probability sampling technique. This study uses the EUCS scale and also the Google HEART Frameworks which have been through content validity with the assessment of psychologists. The data analysis technique uses a simple linear regression test through SPSS 24.0, with the results of the hypothesis F = 593.199 and a significance value of p = 0.000 (p <0.05) which means that user experience is quite significant in influencing the satisfaction of Zoom Cloud Meeting application users on students in Jakarta. The results of this study are in accordance with the proposed hypothesis, where low level of user experience can reduce user satisfaction. The results of the ordinal categorization show that user experience is in the good category and user satisfaction is in the satisfied category.

Item Type: Thesis (Sarjana)
Additional Information: 1. Lupi Yudhaningrum, M.Psi. ; 2. Fellianti Muzdalifah, M.Psi.
Subjects: Filsafat, Psikologi & Agama > Psikologi, Ilmu Jiwa
Divisions: FPPsi > S1 Psikologi
Depositing User: Users 12556 not found.
Date Deposited: 14 Sep 2021 22:08
Last Modified: 14 Sep 2021 22:08
URI: http://repository.unj.ac.id/id/eprint/20189

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