PEMANFAATAN INSENTIF PAJAK DAN PEMILIHAN PLATFORM DIGITAL TERHADAP KEBERLANGSUNGAN USAHA UMKM DI ERA PANDEMI COVID-19

RAHMATIKA FIRMANSYAH, . (2021) PEMANFAATAN INSENTIF PAJAK DAN PEMILIHAN PLATFORM DIGITAL TERHADAP KEBERLANGSUNGAN USAHA UMKM DI ERA PANDEMI COVID-19. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Pemanfaatan Insentif Pajak dan Pemilihan Platform Digital terhadap Keberlangsungan Usaha UMKM di Era Pandemi Covid-19. UMKM merupakan salah satu sektor yang terdampak signifikan dikarenakan oleh pandemi Covid-19 yang masih berlangsung. Pemerintah memberikan kebijakan-kebijakan serta upaya baru bagi para UMKM. Tujuan utama dari penelitian ini adalah mengetahui apakah pemanfaatan dari insentif pajak yang diberikan oleh pemerintah semasa Covid-19 dan upaya digitalisasi dapat membantu para UMKM dalam mempertahankan keberlangsungan usaha mereka. Penelitian ini merupakan jenis penelitian kualitatif. Peneliti melakukan wawancara yang mendalam serta observasi dan dokumentasi kepada 14 informan UMKM di kawasan PIK Pulogadung. Hasil dari penelitian ini adalah sebagian besar pelaku usaha UMKM mengaku tidak memahami aturan tentang insentif pajak dan merasa tidak tertarik dalam memanfaatkan insentif ini. Para UMKM juga merasakan kurangnya sosialisasi terkait dengan kebijakan baru ini. Namun, para UMKM sudah menerapkan digitalisasi selama Pandemi Covid-19, tetapi beberapa diantaranya masih belum merasakan penerapan yang optimal dari digitalisasi. Utilization of Tax Incentives and Selection of Digital Platforms for MSME Business Sustainability in the Era of the Covid-19 Pandemic. MSMEs are one of the sectors that have been significantly affected by the ongoing Covid-19 pandemic. The government provides new policies and efforts for MSMEs. The main purpose of this research is to find out whether the use of tax incentives provided by the government during Covid-19 and digitalization efforts can help MSMEs in maintaining their business continuity. This research is a type of qualitative research. Researchers conducted in-depth interviews as well as observations and documentation to 14 MSME informants in the PIK Pulogadung area. The results of this study are that most MSME business actors admit that they do not understand the rules regarding tax incentives and feel not interested in taking advantage of these incentives. MSMEs also feel the lack of socialization related to this new policy. However, MSMEs have implemented digitalization during the Covid-19 pandemic, but some of them still have not experienced the optimal application of digitalization.

Item Type: Thesis (Sarjana)
Additional Information: 1). Nuramalia Hasanah, M.Ak ; 2). Ati Sumiati, M.M
Subjects: Ilmu Sosial > Pajak dan Perpajakan
Divisions: FE > S1 Akuntansi
Depositing User: Users 13182 not found.
Date Deposited: 24 Feb 2022 01:45
Last Modified: 24 Feb 2022 01:45
URI: http://repository.unj.ac.id/id/eprint/22455

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