PENGARUH PERCEIVED VALUE DAN PROMOTION TERHADAP REVISIT INTENTION DENGAN SATISFACTION SEBAGAI INTERVENING, STUDI KASUS DUNIA FANTASI, ANCOL

RINA ANGGRAENI, . (2022) PENGARUH PERCEIVED VALUE DAN PROMOTION TERHADAP REVISIT INTENTION DENGAN SATISFACTION SEBAGAI INTERVENING, STUDI KASUS DUNIA FANTASI, ANCOL. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh perceived value dan promotion terhadap revisit intention dengan satisfaction sebagai intervening. Data diperoleh dengan menggunakan metode survei dengan purposive sampling secara skala liktert type-scale kepada 220 responden pengujung Dunia Fantasi. Metode analisis data yang digunakan dalam penelitian ini adalah Structural Equation Modeling (SEM) menggunakan Software LISREL versi 8.8. Hasil penelitian menunjukkan bahwa ada pengaruh signifikan perceived value terhadap satisfaction, terdapat pengaruh signifikan promotion terhadap satisfaction, terdapat pengaruh signifikan perceived value terhadap revisit intention, terdapat pengaruh signifikan promotion terhadap revisit intention, terdapat pengaruh signifikan satisfaction terhadap revisit intention, terdapat pengaruh signifikan perceived value terhadap revisit intention melalui satisfaction, dan terdapat pengaruh signifikan promotion terhadap revisit intention melalui satisfaction. Kata kunci: Perceived Value, Satisfaction, Promotion, Revisit Intention This study aims to determine the effect of perceived value and promotion on revisit intention with satisfaction as an intervention. Data was obtained by using a survey method with purposive sampling on a liktert type-scale to 220 respondents on visitors of Dunia Fantasi. The data analysis method used in this research is Structural Equation Modeling (SEM) using LISREL software version 8.8. The results show that there is a significant effect of perceived value on satisfaction, there is a significant effect of promotion on satisfaction, there is a significant effect of perceived value on revisit intention, there is a significant effect of promotion on revisit intention, there is a significant effect of satisfaction on revisit intention, there is a significant positive of satisfaction on revisit intention. There is a significant effect of perceived value on revisit intention through satisfaction, and there is a significant effect of promotion on revisit intention through satisfaction. Keyword: Perceived Value, Promotion, Satisfaction, Revisit Intention

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Dr. Mohamad Rizan, S.E., M.M. ; 2). Dra. Basrah Saidani, M.Si.
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	FE > S1 Manajemen
Depositing User:	Users 13437 not found.
Date Deposited:	25 Feb 2022 13:41
Last Modified:	25 Feb 2022 13:41
URI:	http://repository.unj.ac.id/id/eprint/22752

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