FAKTOR-FAKTOR YANG MEMPENGARUHI REVISIT INTENTION PADA TURIS DANAU TOBA

MONICA GRACE PURBA, . (2022) FAKTOR-FAKTOR YANG MEMPENGARUHI REVISIT INTENTION PADA TURIS DANAU TOBA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Tujuan dari penelitian ini adalah untuk menganalisis faktor – faktor yang mempengaruhi customer satisfaction dan revisit intention pada turis Danau Toba. Populasi dalam penelitian ini adalah para pengunjung atau wisatawan Danau Toba. Jumlah1sampel yang digunakan sebanyak 200 responden dipilih dengan purposive sampling. Data yang diperoleh dari kuesioner kemudian dianalisis dengan menggunakan program AMOS. Hasil dari penelitian menunjukkan bahwa service quality, destination image dan perceived value berpengaruh positif dan signifikan terhadap customer satisfaction. Selanjutnya service quality, perceived value dan customer satisfaction berpengaruh positif dan signifikan terhadap revisit intention dan destination image tidak berpengaruh positif dan signifikan terhadap revisit intention. Kata kunci : customer satisfaction, destination image, perceived value, revisit intention, service quality. This study aims to analyze the factors that influence customer satisfaction and revisit intention in Danau Toba’s tourists. The population in this study were visitors or tourists in Danau Toba. While sample size are 200 respondents, selected by purposive sampling. The data obtained from the questionnaire data were then analyzed using the AMOS program. The results of the study showed that service quality, destination image and perceived value have a positive and significant effect on customer satisfaction. Service quality, perceived value and customer satisfaction have a positive and significant effect on revisit intention and destination image has no positive and significant effect on revisit intention. Keywords : customer satisfaction, destination image, perceived value, revisit intention, service quality

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Usep Suhud, M.Si, Ph.D ; 2). Shandy Aditya, BIB, MPBS
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	FE > S1 Manajemen
Depositing User:	Users 13436 not found.
Date Deposited:	26 Feb 2022 03:05
Last Modified:	04 Oct 2024 00:46
URI:	http://repository.unj.ac.id/id/eprint/22797

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