PENGARUH CELEBRITY WORSHIP TERHADAP IMPULSIVE BUYING PADA DEWASA AWAL PENGGEMAR K-POP DI JABODETABEK

REYNALDI MELANIO, . (2022) PENGARUH CELEBRITY WORSHIP TERHADAP IMPULSIVE BUYING PADA DEWASA AWAL PENGGEMAR K-POP DI JABODETABEK. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

--*ABSTRAK*-- Penelitian ini bertujuan untuk mengetahui pengaruh celebrity worship terhadap impulsive buying pada dewasa awal penggemar K-Pop di Jabodetabek. Metodologi dalam penelitian ini menggunakan pendekatan kuantitatif dengan analisis regresi sederhana untuk pengujian hipotesis. Penelitian ini memiliki sampel berjumlah 417 penggemar K-Pop di Jabodetabek yang berusia 18-40 tahun dan teknik pengambilan sampel menggunakan teknik purposive sampling. Celebrity worship diukur menggunakan instrumen yang dibuat oleh Maltby & McCutcheon (2002) dan telah diadaptasi oleh Lianda (2020), kemudian untuk impulsive buying diukur menggunakan instrumen yang dibuat oleh Verplanken dan Herabadi (2001) dan diadaptasi oleh Yudistira (2021). Hasil penelitian ini menunjukkan bahwa p sebesar 0,001 dan R square sebesar 0,025 yang berarti bahwa terdapat pengaruh celebrity worship terhadap impulsive buying sebesar 2,5% pada dewasa awal penggemar K-Pop di Jabodetabek. Kata kunci: celebrity worship, impulsive buying, dewasa awal, penggemar K-Pop --*ABSTRACT*-- This study aims to determine the effect of celebrity worship on impulsive buying in early adult K-Pop fans in Jabodetabek. The methodology in this study used a quantitative approach with simple regression analysis for hypothesis testing. This study has a sample of 417 K-Pop fans in Jabodetabek aged 18-40 years and the sampling technique used was purposive sampling. Celebrity worship was measured using an instrument made by Maltby & McCutcheon (2002) and has been adapted by Lianda (2020), then impulsive buying was measured using an instrument made by Verplanken and Herabadi (2001) and adapted by Yudistira (2021). The results of this study indicate that p is 0.001 and R square is 0.025, which means that there is an influence of celebrity worship on impulsive buying of 2.5% in early adult K-Pop fans in Jabodetabek. Keywords: celebrity worship, impulsive buying, early adulthood, K-Pop fans

Item Type: Thesis (Sarjana)
Additional Information: 1) Santi Yudhistira, M.Psi. 2) Dr. Gumgum Gumelar Fajar Rakhman, M.Si.
Subjects: Filsafat, Psikologi & Agama > Psikologi, Ilmu Jiwa
Ilmu Sosial > Kondisi Sosial,Masalah Sosial,Reformasi Sosial
Ilmu Sosial > Komunitas Sosial, Ras dan Kelompok
Manajemen > Perilaku Konsumen
Divisions: FPP > S1 Psikologi
Depositing User: Users 13509 not found.
Date Deposited: 09 Mar 2022 01:02
Last Modified: 09 Mar 2022 01:02
URI: http://repository.unj.ac.id/id/eprint/23898

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