PENGARUH CUSTOMER SATISFACTION, PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, TERHADAP REPURCHASE INTENTION (Survei Pelanggan Mataharimall.com di Jabodetabek)

KEVIN RIAN RAVELLY, . (2017) PENGARUH CUSTOMER SATISFACTION, PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, TERHADAP REPURCHASE INTENTION (Survei Pelanggan Mataharimall.com di Jabodetabek). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Tujuan dari penelitian ini adalah: 1) Untuk mengetahui apakah customer satisfaction berpengaruh signifikan terhadap repurchase intention pada situs belanja online Mataharimall.com. 2) Untuk mengetahui apakah perceived ease of use berpengaruh signifikan terhadap repurchase intention pada situs belanja online Mataharimall.com. 3) Untuk mengetahui apakah perceived usefulness berpengaruh signifikan terhadap repurchase intention pada situs belanja online Mataharimall.com. Metode pengumpulan data menggunakan metode survey dengan instrumen berupa kuesioner. Objek penelitian ini adalah 200 responden yang telah berbelanja di situs belanja online Mataharimall.com.Teknis analisis data menggunakan Lisrel dan SPSS versi 24 untuk mengolah dan menganalisis data hasil penelitian. Teknik Sampling yang digunakan pada penelitian adalah purposive sampling. Hasil dari penelitian ini adalah customer satisfaction berpengaruh positif dan signifikan terhadap repurchase intention, perceived ease of use berpengaruh positif dan signifikan terhadap repurchase intention, perceived usefulness berpengaruh positif dan signifikan terhadap repurchase intention. The purpose of this research are: 1) To determine whether customer satisfaction affect significantly to repurchase intention of online shopping website Mataharimall.com 2) To determine whether perceived ease of use affect significantly to repurchase intention of online shopping website Mataharimall.com 3) To determine whether perceived usefulness affect significantly to repurchase intention of online shopping website Mataharimall.com. in order to collecting data, this study using survey with questionnaire as it’s instrument. Object of this study is 200 respondents who have shopping at online shopping website Mataharimall.com. To analyze and process the data, this study use Lisrel and SPSS Ver.24. The sampling technique used in this research is purposive sampling. The result of this research is customer satisfaction have positive and significant effect to repurchase intention, perceived ease of use have positive and significant effect on repurchase intention, and perceived usefulness have positive and significant effect on repurchase intention.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Setyo Ferry Wibowo,SE,M.Si 2). Agung Kresnamurti Rivai P SE, MM
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	FE > S1 Manajemen
Depositing User:	sawung yudo
Date Deposited:	10 Mar 2022 01:16
Last Modified:	10 Mar 2022 01:16
URI:	http://repository.unj.ac.id/id/eprint/24070

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