FERNANDO BRAMANTO, . (2017) PENGARUH SIKAP DAN SENSATION SEEKING TERHADAP INTENSI TERLIBAT VOLUNTEER TOURISM DENGAN MOTIVASI SEBAGAI INTERVENING. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.
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Abstract
Tujuan penelitian ini adalah untuk: (1) menguji secara empiris pengaruh sikap terhadap intensi terlibat volunteer tourism, (2) menguji secara empiris pengaruh sikap terhadap motivasi terlibat volunteer tourism, (3) menguji secara empiris pengaruh sensation seeking terhadap motivasi, (4) menguji secara empiris pengaruh sensation seeking terhadap niat terlibat volunteer tourism, dan (5) menguji secara empiris pengaruh motivasi terhadap niat terlibat volunteer tourism. Populasi dalam penelitian ini yaitu karyawan yang bekerja didaerah Jl.M.Thamrin,Sudirman. Jumlah sampel ditentukan oleh J.F Hair yaitu sebanyak 300 responden dengan metode convinience sampling yang merupakan mahasiswa Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Jakarta yang diambil secara acak. Analisis data menggunakan SEM (Structural Equation Modeling) AMOS versi 21. Hasil pengujian hipotesis menunjukkan: (1) sikap berpengaruh positif dan signifikan terhadap niat terlibat volunteer tourism, terbukti melalui pengujian yang menghasilkan nilai C.R 4.179 > 2.00 dan P < 0.05 yang berarti hipotesis pertama diterima, (2) sikap berpengaruh positif signifikan terhadap motivasi terlibat volunteer tourism, terbukti melalui pengujian yang menghasilkan nilai C.R 5.774 < 2.00 dan P < 0.05 yang berarti hipotesis kedua diterima, (3) sensation seeking berpengaruh pisitif signifikan terhadap motivasi terlibat volunteer tourism, terbukti melalui pengujian yang menghasilkan nilai C.R 3.658 < 2.00 dan P < 0.05 yang berarti hipotesis ketiga diterima, dan (4) Sensation seeking berpengaruh positif dan signifikan terhadap niat terlibat volunteer tourism, terbukti melalui pengujian yang menghasilkan nilai C.R 3.157 > 2.00 dan P 0.001 < 0.05 yang berarti hipotesis keempat diterima. The purpose ofthis study was to: (1) to test empirically the impact of attitude to intention involved volunteer tourism , (2) to test empirically attitude to motivation involved volunteer tourism., (3) to test empirically the effect of sensation seeking to motivation, and(4) to test empirically the effect of sensation seeking to intention involved volunteer tourism.The population in this research the employee which work at M.Thamrin Street..The number of samplesare determinedby the J.F.Hair formulaas many as300 respondents with conviniences sampling method which is employee who work on M.thamirn Street, The data analysis using SEM(StructuralEquation Modeling) AMOSversion21.The results of hypothesis testing showed: (1) attitude has positive and significant impact to intention involved volunteer tourism, proven through testing that generate value C.R 4.179 > 2.00 and P < 0.05 which means that the first hypothesis is accepted, (2) attitude has positive and significant impact motivation involved volunteer tourism, proven through testing that generate value C.R 5.774 < 2.00 and P < 0.05 which means that the second hypothesis is accepted, (3) sensation seeking has positive and significant impact to motivation involved volunteer tourism, proven through testing that generate value C.R 3658 < 2.00 and P < 0.05 which means that the third hypothesis is accepted, and (4) sensation seeking has positive and significant impact to intention involved volunteer tourism, proven through testing generate value C.R 3175 > 2.00 and P 0001 < 0.05 which means fourth hypothesis is accepted.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Additional Information: | 1). Usep Suhud, M.Si.,Ph.D. 2). Basrah Saidani SE, M.Si. |
| Subjects: | Manajemen > Manajemen Pemasaran |
| Divisions: | FE > S1 Manajemen |
| Depositing User: | sawung yudo |
| Date Deposited: | 16 Mar 2022 01:41 |
| Last Modified: | 16 Mar 2022 01:41 |
| URI: | http://repository.unj.ac.id/id/eprint/24585 |
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