PENGARUH RELIGIUSITAS, KUALITAS WEB, UTILITARIAN SHOPPING VALUE, DAN HEDONIC SHOPPING VALUE TERHADAP NIAT MEMBELI PAKAIAN DI WEB TOKO PAKAIAN MUSLIM DARING

FACHRUL FARIZAN, . (2017) PENGARUH RELIGIUSITAS, KUALITAS WEB, UTILITARIAN SHOPPING VALUE, DAN HEDONIC SHOPPING VALUE TERHADAP NIAT MEMBELI PAKAIAN DI WEB TOKO PAKAIAN MUSLIM DARING. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Dalam penelitian ini terdapat beberapa tujuan untuk menggambarkan religiusitas, kualitas situs, utilitarian shopping value, hedonic shopping value, dan niat membeli. Penelitian ini tentunya sekaligus menguji dan mengungkapkan pengaruh diantara religiusitas, kualitas situs, utilitarian shopping value, hedonic shopping value, dan niat membeli tersebut. Penelitian ini menggunakan bentuk penelitian kuantitatif dengan jenis deskriptif kausal. Peneliti menggunakan kuesioner sebagai teknik pengumpulan data, dan juga AMOS sebagai aplikasi pengolahan data. Keseluruhan sampel yang diambil berjumlahkan 250 responden dengan teknik nonprobability sampling yang berjeniskan purposive sampling. Selain itu untuk metode analisis data, peneliti menggunakan analisis deskriptif dan juga SEM untuk pengujian hipotesis. Hasil pengujian uji t mendapati bahwa religiusitas, kualitas situs, dan utilitarian shopping value tidak berpengaruh terhadap niat membeli. Akan tetapi hedonic shopping value memiliki pengaruh signifikan terhadap niat membeli pakaian situs toko pakaian muslim daring. In this research there are several goals to describe religiosity, web quality, utilitarian shopping value, hedonic shopping value, and buying intention. This study of course also test and reveal the influence among religiosity, web quality, utilitarian shopping value, hedonic shopping value, and the intention to buy it. This research uses a quantitative research form with causal descriptive type. Researchers use questionnaires as data collection techniques, and also AMOS as a data processing application. The total samples taken were 250 respondents with nonprobability sampling technique with purposive sampling type. In addition to the method of data analysis, researchers used descriptive analysis and also SEM for hypothesis testing. The result of t test shows that religiosity, web quality, and utilitarian shopping value have no effect on buying intention. However, hedonic shopping value has a significant influence on purchase intention of clothes at Muslim clothing store sites online.

Item Type:	Thesis (Sarjana)
Additional Information:	1) Usep Suhud, M.Si, Ph.D 2) Andrian Haro, S.Si, MM
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	FE > S1 Manajemen
Depositing User:	sawung yudo
Date Deposited:	25 May 2022 19:52
Last Modified:	25 May 2022 19:52
URI:	http://repository.unj.ac.id/id/eprint/28998

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