HUBUNGAN SIFAT KEPRIBADIAN OPENNESS DENGAN PERILAKU PENERIMAAN TREND FASHION DI KALANGAN WANITA KARIR DI JAKARTA

HAPSA OCTIVIYANI, . (2017) HUBUNGAN SIFAT KEPRIBADIAN OPENNESS DENGAN PERILAKU PENERIMAAN TREND FASHION DI KALANGAN WANITA KARIR DI JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui hubungan kepribadian openness dengan perilaku penerimaan terhadap trend fashion di kalangan wanita karir di Jakarta. Populasi pada penelitian ini adalah wanita karir yang berprofesi sebagai guru SMA di Jakarta. Penelitian ini menggunakan metode deskriptif dengan pendekatan asosiatif. Teknik pengambilan sampel menggunakan quota sampling dengan jumlah 100 responden. Data hasil penelitian dianalisis menggunakan metode statistic untuk melihat apakah terdapat hubungan antara variabel kepribadian openness dengan perilaku penerimaan trend fashion. Berdasarkan hasil penelitian, nilai dari hubungan sifat kepribadian openness dengan perilaku penerimaan yaitu (r= 0,361). Adapun kontribusi variabel kepribadian terhadap perilaku penerimaan yaitu sebesar 13,1% dimana 86,9% sisanya di kontribusi dari variabel lain. Hasil uji hipotesis mendapatkan nilaiᵗhitung = 3.837 > ᵗtabel = 1.984, yang menunjukan adanya hubungan antara kepribadian openness dengan perilaku penerimaan trend fashion di kalangan wanita karir di Jakarta. The purpose of this study was to determine the relationship between the openness personality wit acceptance behavior of trend fashion on career woman in Jakarta region. Population for this study are care woman who works as a high school teacher in Jakarta region. This study uses a descriptive method with the associative approach. Sample collection techniques are using quota sampling with 100 respondent. This research used correlational to examine the relationship between variables. Data collection are using with mix method questioner. The data are analyzed using statistical methods to see whether there is a relationship between openness personality with acceptance behavior. Based on the result of this study, the value of the relationship of openness personality with acceptance behavior is (r = 0.361). The contribution of personality variables on the acceptance behavior is 13.1% while 86.9% were in the contribution of other variables. The results of hypothesis test scores ᵗcount = 3.837 > ᵗtabel = 1.984, which shows the relationship between personality openness with the acceptance behavior of fashion trend among career women in Jakarta.

Item Type: Thesis (Sarjana)
Additional Information: 1) Dr. Uswatun Hasanah, M.Si 2) Ernita Maulida, Ph.D
Subjects: Desain Kostum, Tata Busana > Tata Busana
Divisions: FT > S1 Pendidikan Tata Busana
Depositing User: sawung yudo
Date Deposited: 14 Jun 2022 06:23
Last Modified: 14 Jun 2022 06:23
URI: http://repository.unj.ac.id/id/eprint/30288

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