TREN THRIFT SHOPPING (BELANJA BARANG BEKAS) SEBAGAI GAYA HIDUP MAHASISWA (Studi Deskriptif Pada Mahasiswa Pengunjung Pasar Senen Jalan Kramat Bunder 1, Jakarta Pusat)

IRENE JUNIATIN GUNAWAN, . (2022) TREN THRIFT SHOPPING (BELANJA BARANG BEKAS) SEBAGAI GAYA HIDUP MAHASISWA (Studi Deskriptif Pada Mahasiswa Pengunjung Pasar Senen Jalan Kramat Bunder 1, Jakarta Pusat). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk: (1) Mendeskripsikan keberadaan tren thrift shopping di Pasar Senen (2) Mendeskripsikan tren thrift shopping sebagai gaya hidup pada mahasiswa pengunjung Pasar Senen. Metode yang digunakan dalam penelitian ini adalah metode penelitian deskriptif kualitatif. Subjek dalam penelitian ini didapatkan berdasarkan kriteria yang telah ditentukan oleh peneliti. Teknik pengumpulan data berupa observasi, wawancara dan dokumentasi. Hasil penelitian menunjukkan: (1) Thrift shopping menjadi bentuk tren yang mulai bereksistensi sejak tahun 2019-2020melalui media sosial seperti Instagram, Tiktok, Youtube danFacebook. Keberadaan tren thrift shopping yang semakin maju melahirkan thrift shopping secara online, seperti Shopee dan Toko Pedia (2) Tren thrift shopping telah menjadi gaya hidup pada mahasiswa yang dilihat melalui perilakunya melalui berbagai faktor. Faktor eksternal: Media sosial dan lingkungan pertemanan. Faktor internal: keterbatasan pendapatan mahasiswa atau faktor ekonomi. ***** This study aims to: (1) describe the existence of thrift shopping trends in Pasar Senen (2) Describe thrift shopping trends as a lifestyle for students who visit Pasar Senen. The method used in this research is descriptive qualitative research method. The subjects in this study were obtained based on the criteria determined by the researcher. Data collection techniques in the form of observation, interviews and documentation. The results of the study show: (1) Thrift shopping has become a trend that has begun to exist since 2019-2020 through social media such as Instagram, Tiktok, Youtube and Facebook. The existence of an increasingly advanced thrift shopping trend has spawned online thrift shopping, such as Shopee and Toko Pedia (2) Thrift shopping trends have become a lifestyle for students, which can be seen through their behavior through various factors. External factors: Social media and friendship environment. Internal factors: limited student income or economic factors.

Item Type: Thesis (Sarjana)
Additional Information: 1) Martini, SH., MH 2) Nurul Istiqomah, M.Pd
Subjects: Ilmu Sosial > Ilmu Sosial (Umum)
Ilmu Sosial > Kondisi Sosial,Masalah Sosial,Reformasi Sosial
Divisions: FIS > S1 Pendidikan IPS
Depositing User: Users 15073 not found.
Date Deposited: 29 Aug 2022 01:51
Last Modified: 29 Aug 2022 01:51
URI: http://repository.unj.ac.id/id/eprint/33545

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