PENGARUH LITERASI KEUANGAN DAN KONTROL DIRI TERHADAP PERILAKU KONSUMTIF SISWA SMA NEGERI DI JAKARTA TIMUR

AISYAH DZAKIYYAH, . (2022) PENGARUH LITERASI KEUANGAN DAN KONTROL DIRI TERHADAP PERILAKU KONSUMTIF SISWA SMA NEGERI DI JAKARTA TIMUR. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Perilaku konsumtif lebih sering ditemui pada remaja, yang dicirikan dengan melakukan pembelian yang tidak didasarkan pada kebutuhan atau fungsinya, melainkan hanya untuk gengsi dan agar terlihat kekinian. Hal ini juga terjadi pada Siswa SMA Negeri di Jakarta Timur yang termasuk ke dalam usia remaja, dimana mereka juga terindikasi memiliki perilaku konsumtif, yang ditandai dengan lebih suka menghabiskan uang saku untuk mengonsumsi barang-barang konsumtif, seperti barang trendy, make-up dan skincare, makanan kekinian, hobi, aksesoris dan barang elektronik dibandingkan untuk membeli peralatan sekolah. Hal ini dikarenakan mereka belum memiliki literasi keuangan yang baik, sehingga tidak mampu mengontrol dirinya agar tidak membeli produk yang dibutuhkan. Oleh karena itu, penelitian dengan pendekatan kuantitatif ini bertujuan untuk memaparkan pengaruh langsung dan tidak langsung literasi keuangan terhadap kontrol diri dan perilaku konsumtif, serta peran kontrol diri sebagai variabel mediasi antara pengaruh Literasi Keuangan dengan Perilaku Konsumtif. Populasi dalam penelitian ini adalah Siswa SMA Negeri di Jakarta Timur dengan populasi terjangkaunya dalah Siswa SMAN 12 Jakarta dan SMAN 44 Jakarta dengan jumlah 285 siswa yang menjadi sampel, yang ditentukan dengan teknik proportionate random sampling. Data diperoleh menggunakan kuesioner yang disebar melalui google form, kemudian dianalisis menggunakan analisis jalur dengan bantuan software IBM SPSS Versi 25. Hasil penelitian menunjukkan bahwa: (1) Terdapat pengaruh langsung literasi keuangan terhadap perilaku konsumtif, (2) Terdapat pengaruh langsung kontrol diri terhadap perilaku konsumtif, (3) Terdapat pengaruh langsung literasi keuangan terhadap kontrol diri serta (4) Kontrol diri mampu memediasi pengaruh literasi keuangan terhadap perilaku konsumtif Siswa SMA Negeri di Jakarta Timur. Guna mengurangi perilaku konsumtif pada Siswa Siswa SMA Negeri di Jakarta Timur, maka pihak sekolah dapat membuat kegiatan yang dapat membantu siswa dalam meningkatkan literasi keuangan dan kontrol diri. Serta untuk peneliti selanjutnya, diharapkan dapat meneliti faktor-faktor lain yang diduga dapat memengaruhi perilaku konsumtif. Kata Kunci: literasi keuangan, kontrol diri, perilaku konsumtif, analisis jalur, siswa SMA. *** Consumptive behavior is more often found in adolescents, which is characterized by making purchases that are not based on their needs or functions but only for prestige and to make them look contemporary. This also happens to state high school students in East Jakarta who are teenagers, where they are also indicated to have consumptive behavior, which is characterized by preferring to spend their pocket money on consumptive goods, such as trendy items, make-up and skincare, contemporary food, hobbies, accessories, and electronics compared to buying school equipment. This is because they do not have good financial literacy, so they are unable to control themselves, so they don't buy the products they need. Therefore, this research with a quantitative approach aims to describe the direct and indirect effects of financial literacy on self-control and consumptive behavior, as well as the role of self-control as a mediating variable between the influence of financial literacy and consumptive behavior. The population in this study were state high school students in East Jakarta, with the reachable population were students of SMAN 12 Jakarta and SMAN 44 Jakarta, with a total of 285 students being the sample, which was determined by proportionate random sampling technique. The data was obtained using a questionnaire distributed via Google Form, then analyzed using path analysis with the help of IBM SPSS Version 25 software. The results showed that: (1) There is a direct influence of financial literacy on consumptive behavior; (2) There is a direct influence of self-control on consumptive behavior; (3) There is a direct influence of financial literacy on self-control; and (4) Self-control is able to mediate the effect of financial literacy on the consumptive behavior of state senior high school students in East Jakarta. In order to reduce consumptive behavior in state senior high school students in East Jakarta, the school can hold activities that can help students improve their financial literacy and self-control. And for further researchers, it is hoped that they can examine other factors that are thought to influence consumptive behavior. Keywords: financial literacy, self control, consumptive behaviour, path analysis, senior high school students.

Item Type: Thesis (Sarjana)
Additional Information: 1) Prof. Dr. Ari Saptono, SE., M.Pd ; 2) Aditya Pratama, S.Pd., M.Pd
Subjects: Manajemen > Perilaku Konsumen
Divisions: FE > S1 Pendidikan Ekonomi
Depositing User: Users 15502 not found.
Date Deposited: 05 Sep 2022 11:09
Last Modified: 05 Sep 2022 11:09
URI: http://repository.unj.ac.id/id/eprint/34501

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