PENGARUH PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE TERHADAP REPURCHASE INTENTION DENGAN TRUST SEBAGAI INTERVENING: SURVEI PADA CUSTOMER LAZADA DI DKI JAKARTA

SITI NURJANAH, . (2022) PENGARUH PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE TERHADAP REPURCHASE INTENTION DENGAN TRUST SEBAGAI INTERVENING: SURVEI PADA CUSTOMER LAZADA DI DKI JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Pandemi COVID-19 telah memberikan dampak yang signifikan terhadap peningkatan konsumsi dan penggunaan layanan digital oleh masyarakat Indonesia. Salah satu layanan digital yang digunakan yaitu situs e-commerce. Sehingga fenomena ini menimbulkan persaingan yang ketat antar e-commerce di Indonesia. Tujuan penelitian ini adalah untuk mengetahui pengaruh signifikan perceived usefulness dan perceived ease of use terhadap repurchase intention melalui trust pada situs Lazada. Metode pengumpulan data dengan menyebarkan kuesioner online melalui Google Forms. Sampel dalam penelitian ini berjumlah 252 responden yang berdomisili di DKI Jakarta, berusia 18 – 38 tahun dan pernah melakukan transaksi pembelian di Lazada minimal lima kali dalam satu tahun terakhir. Teknik analisis data menggunakan SPSS versi 26 dan SEM (Structural Equation Model) Lisrel versi 8.8 untuk mengolah data dan menganalisis data hasil penelitian. Hasil penelitian menunjukkan bahwa perceived usefulness berpengaruh signifikan terhadap trust, perceived ease of use berpengaruh signifikan terhadap trust, trust berpengaruh signifikan terhadap repurchase intention, perceived usefulness berpengaruh signifikan terhadap repurchase intention, perceived ease of use berpengaruh signifikan terhadap repurchase intention, perceived usefulness berpengaruh signifikan terhadap repurchase intention melalui trust, perceived ease of use berpengaruh signifikan terhadap repurchase intention melalui trust. Kata Kunci: perceived usefulness, perceived ease of use, trust, repurchase intention, lazada The COVID-19 pandemic has a significant impact on the increased consumption and using digital services of Indonesian people. One of the digital services used is an e�commerce site. This phenomenon causes intense competition between e-commerce in Indonesia. The purpose of this study was to determine the significant effect of perceived usefulness and perceived ease of use on repurchase intention through trust on the Lazada site. Data collection method by distributing online questionnaires through Google Forms. The sample in this study amounted to 252 respondents who live in DKI Jakarta, aged 18 – 38 years and have made purchases at Lazada at least five times in the past year. Data analysis techniques used SPSS version 26 and SEM (Structural Equation Model) Lisrel version 8.8 to process data and analyze research data. The results showed that perceived usefulness has a significant effect on trust, perceived ease of use has a significant effect on trust, trust has a significant effect on repurchase intention, perceived usefulness has a significant effect on repurchase intention, perceived ease of use has a significant effect on repurchase intention, perceived usefulness has a significant effect on repurchase intention through trust, perceived ease of use has a significant effect on repurchase intention through trust. Keywords: perceived usefulness, perceived ease of use, trust, repurchase intention, lazada

Item Type:	Thesis (Sarjana)
Additional Information:	1). Agung Kresnamurti Rivai P., ST, M.M 2). Shandy Aditya, BIB, MPBS
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	FE > S1 Manajemen
Depositing User:	Users 15995 not found.
Date Deposited:	06 Sep 2022 03:31
Last Modified:	06 Sep 2022 03:31
URI:	http://repository.unj.ac.id/id/eprint/34972

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