MODEL PENINGKATAN KOMPETENSI KEWIRAUSAHAAN PELAKU USAHA MIKRO DAN KECIL: SEBUAH KAJIAN DI KABUPATEN BOGOR

WARCITO, . (2022) MODEL PENINGKATAN KOMPETENSI KEWIRAUSAHAAN PELAKU USAHA MIKRO DAN KECIL: SEBUAH KAJIAN DI KABUPATEN BOGOR. Doktor thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

ABSTRACT Business empowerment according to Law Number 20 of 2008 concerning Micro, Small and Medium Enterprises (MSMEs) is an effort made by the government, regional governments, business world, and the community in a synergistic manner in fostering a business climate, developing businesses so that they are able to grow and develop. be a business. strong and independent. In addition, Law Number 11 of 2020 concerning Employment Creation related to MSMEs is to ensure the protection and empowerment of cooperatives and MSMEs related to digitalization by providing incentives to human resources, budgets, facilities and infrastructure. The general objective of this study is to find a conceptual model for increasing the entrepreneurial competence of micro and small business actors in Bogor Regency with the following specific objectives: (1) Describe the program to increase the entrepreneurial competence of micro and small business actors in Bogor Regency. Bogor Regency; (2) Evaluating the program to increase the entrepreneurial competence of micro and small business actors in Bogor Regency; and (3) formulating a program strategy to increase the entrepreneurial competence of micro and small business actors in Bogor Regency. This research uses a descriptive qualitative case study approach with the key informants being the Head of the SME Cooperatives Office in Bogor Regency, the Head of the Small Business Empowerment Section, the Head of the Entrepreneurship Development Section and the Micro Business Actors Informants who have participated. in the micro-enterprise empowerment program in Bogor Regency. Data collection methods include interviews, observations and documentation studies to check the validity of the data by using triangulation techniques. Data processing is carried out using the CIPP model evaluation approach and SWOT analysis. The results showed that 1) the program to increase the entrepreneurial competence of micro and small business actors was carried out related to business data collection, coaching through new entrepreneur training, micro and small business consulting clinics, technical competency training and strengthening institutions or corporations of micro and small businesses. 2) Program evaluation based on the CIPP Model (Context, Input, Process, and Product) obtained the dimensions of the program context that need to be improved on business goals related to the business scope, the Input dimension needs to be improved on the condition of human resources, both program managers and program participant recruitment. Dimensions of the process of improving the program curriculum and product dimensions of improving business performance are not yet optimal. The priority of the strategy based on the SWOT analysis is to maintain and increase the commitment and motivation of the Program Manager's HR to be able to provide assistance to micro and small business actors. 2) Program evaluation based on the CIPP Model (Context, Input, Process, and Product) obtained a) context dimensions, programs that need to be improved on program targets related to business scope; b) The input dimension needs to be improved on the condition of human resources, both program managers and program participant recruitment; c) the dimension of the process, related to the improvement of the program curriculum; and d) product dimensions related to improving the business performance of micro and small business actors. 3) Strategy formulation based on the results of the CIPP model evaluation is carried out using a qualitative SWOT matrix approach. The priority of the strategy obtained is to maintain and increase the commitment and motivation of the Program Manager's HR to be able to provide assistance to micro and small business actors. The novelty in this study is related to the model of increasing the entrepreneurial competence of micro and small business actors with a qualitative CIPP and SWOT evaluation model approach. Keywords: Entrepreneurial competence, strategy, SWOT, CIPP Model ABSTRAK ******** Pemberdayaan usaha, menurut Undang-Undang Nomor 20 Tahun 2008 tentang Usaha Mikro, Kecil dan Menengah (UMKM) adalah upaya yang dilakukan pemerintah, pemerintah daerah, dunia usaha dan masyarakat secara sinegi dalam penumbuhan iklim usaha, pengembangan usaha sehingga mampu tumbuh dan berkembang menjadi usaha yang tangguh dan mandiri. Selain itu, Undang-Undang Nomor 11 Tahun 2020 tentang Cipta Kerja terkait UMKM adalah untuk memastikan perlindungan dan pemberdayaan koperasi dan UMKM terkait digitalisasi dengan memberikan insentif kepada sumber daya manusia, anggaran, sarana dan prasarana. Tujuan umum dalam penelitian ini adalah menemukan model konseptual peningkatan kompetensi kewirausahaan pelaku usaha mikro dan kecil di Kabupaten Bogor dengan tujuan khusus sebagai berikut: (1) Mendiskripsikan program peningkatan kompetensi kewirausahaan pelaku usaha mikro dan kecil di Kabupaten Bogor; (2) Mengevaluasi program peningkatan kompetensi kewirausahaan pelaku usaha mikro dan kecil di Kabupaten Bogor; dan (3) Menyusun strategi program peningkatan kompetensi kewirausahaan pelaku usaha mikro dan kecil di Kabupaten Bogor. Penelitian ini menggunakan pendekatan studi kasus deskriptif kualitatif dengan informan kunci adalah Kepala Dinas Koperasi UKM Kabupaten Bogor, Kepala Bagian Pemberdayaan Usaha Mikro, Kepala Seksi Pengembangan Kewirausahaan dan Informan Pelaku Usaha Mikro yang telah mengikuti program pemberdayaan usaha mikro di Kabupaten Bogor. Metode pengumpulan data meliputi wawancara, observasi dan studi dokumentasi untuk mengecek keabsahan data dengan menggunakan teknik triangulasi. Pengolahan data dilakukan dengan menggunakan pendekatan evaluasi model CIPP dan analisis SWOT Kualitatif. Hasil penelitian menunjukkan bahwa 1) program peningkatan kompetensi kewirausahaan pelaku usaha mikro dan kecil dilakukan terkait pendataan usaha, pembinaan melalui pelatihan wirausaha baru, klinik konsultasi usaha mikro dan kecil, pelatihan kompetensi teknis dan penguatan kelembagaan atau korporasi usaha mikro dan kecil; 2) Evaluasi program berdasarkan Model CIPP (Context, Input, Process, dan Product) diperoleh a) dimensi konteks, program yang perlu ditingkatkan pada sasaran program terkait dengan ruang lingkup usaha; b) dimensi Input perlu ditingkatkan pada kondisi manusia sumber daya, baik pengelola program maupun rekrutmen peserta program; c) dimensi proses, terkait dengan penyempurnaan kurikulum program; dan d) dimensi produk terkait dengan peningkatan kinerja usaha pelaku usaha mikro dan kecil. 3) Perumusan strategi berdasarkan hasil evaluasi model CIPP dilakukan dengan pendekatan matriks SWOT kualitatif. Prioritas strategi yang diperoleh berdasarkan pendekatan matriks SWOT kualitatif adalah menjaga dan meningkatkan komitmen dan motivasi SDM Pengelola Program untuk dapat memberikan pendampingan kepada pelaku usaha mikro dan kecil. Kebaruan dalam penelitian ini terkait model peningkatan kompetensi kewirausahaan pelaku usaha mikro dan kecil dengan pendekatan evaluasi model CIPP dan SWOT kualitatif. Kata kunci: Kompetensi kewirausahaan, strategi, SWOT, Model CIPP

Item Type:	Thesis (Doktor)
Additional Information:	1). Prof. Dr. Hamidah, SE.,M.Si. ; 2). Prof. Dr. Corry Yohana, MM
Subjects:	Manajemen > Manajemen Sumber Daya Manusia
Divisions:	PASCASARJANA > S3 Ilmu Manajemen
Depositing User:	Users 15667 not found.
Date Deposited:	15 Sep 2022 01:10
Last Modified:	15 Sep 2022 01:10
URI:	http://repository.unj.ac.id/id/eprint/35921

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