HUBUNGAN KUALITAS PRODUK PENSIL ALIS LOKAL (X) TERHADAP KEPUTUSAN PEMBELIAN

AYU RAHMANITYA KHADIFA, . (2020) HUBUNGAN KUALITAS PRODUK PENSIL ALIS LOKAL (X) TERHADAP KEPUTUSAN PEMBELIAN. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Kosmetik lokal sudah sangat berkembang, dengan kelebihan sesuai dengan kulit orang Indonesia, mudah didapatkan, bersertifikat halal, kemasan mewah dengan harga terjangkau, kualitas tidak kalah dengan produk luar negeri membuat kosmetik local sangat digemari, kosmetik lokal tertua dan masih bertahan juga tetap di gemari salah satunya ialah Pensil Alis Lokal (X) Penelitian ini bertujuan untuk mengetahui apakah ada Hubungan Kualitas Produk Pensil Alis Lokal (X) Terhadap Keputusan Pembelian. Metode penelitian ini adalah kuantitatif dengan Teknik analisis korelasional. Kuesioner telah di validasi dan hasilnya terdapat hubungan yang positif antara kualitas produk pensil alis lokal (X) dengan keputusan pembelian. Populasi dalam penelitian ini adalah seluruh mahasiswa Pendidikan Tata Rias Universitas Negeri Jakarta. Teknik pengambilan sampel dengan rumus slovin dengan jumlah 163 responden. Data penelitian ini didapatkan dengan penyebaran kuesioner. Teknik analisis data menggunakan analisis korelasi sederhana. Hal ini dibuktikan dengan perhitungan nilai r sebesar 0,723 dengan taraf signifikan 0,000 yang berarti <0,05. Selanjutnya didapatkan hasil uji koefisien determinasi sejumlah 52,3%. Nilai t_hitung sebesar 13,296 dan t_tabel 1,65437 dengan taraf signifikan 0,05 dan dk 161. maka Nilai t_hitung > t_tabel (13,296 > 1,65431) maka terhadapat hubungan antara antara kualitas produk pensil alis lokal (X) terhadap keputusan pembelian. Local cosmetics are highly developed, with advantages according to Indonesian skin, easily obtained, certified halal, luxury packaging at affordable prices, quality is not inferior to foreign products making local cosmetics very popular, the oldest and still enduring local cosmetics also remain in favor of the wrong one of them is Local Eyebrow Pencil (X) This study aims to determine whether there is a relationship between the quality of local eyebrow pencil (X) products against purchasing decisions. This research method is quantitative with correlational analysis techniques. The questionnaire was validated and the result was a positive relationship between the quality of the local eyebrow pencil product (X) and the purchase count decision. The population in this study were all students of Make-Up Education in Jakarta State University. The sampling technique is slovin with 163 respondents. The data of this study were obtained by distributing questionnaires. Data analysis techniques using simple correlation analysis. This is evidenced by the calculation of the value of r of 0.723 with a significant level of 0.000, which means <0.05. Furthermore, the coefficient of determination test results obtained by 52.3%. The value of t_count is 13.296 and t_table 1.65437 with a significance level of 0.05 and dk 161. Then the value of t_count > t_table (13.296> 1.65431) then there is a relationship between the quality of local eyebrow pencil products (X) on purchasing decisions

Item Type: Thesis (Sarjana)
Additional Information: 1). Nurina Ayuningtyas M.Pd. ; 2). Dra.Lilis Jubaedah M.Kes.
Subjects: Tata Rias > Tata Rias (Makeup)
Divisions: FT > S1 Pendidikan Tata Rias
Depositing User: Users 584 not found.
Date Deposited: 24 Mar 2020 16:11
Last Modified: 24 Mar 2020 16:11
URI: http://repository.unj.ac.id/id/eprint/3652

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