HUBUNGAN PERILAKU SELF-CONTROL KARYAWAN DENGAN KEPUTUSAN PEMBELIAN PRODUK FAST FASHION

IZZATUN NISA SYAHIDAH, . (2023) HUBUNGAN PERILAKU SELF-CONTROL KARYAWAN DENGAN KEPUTUSAN PEMBELIAN PRODUK FAST FASHION. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Tujuan penelitian ini adalah mengetahui hubungan perilaku self-control karyawan dengan keputusan pembelian produk fast fashion. Metode penelitian ini menggunakan metode survei dengan pendekatan kuantitatif. Data yang digunakan pada penelitian ini adalah data-data primer dan data sekunder yang dikumpulkan dengan instrumen penelitian berupa angket tertutup (kuesioner). Sampel penelitian ini diambil dari 100 karyawan yang bekerja di DKI Jakarta. Dengan kriteria memiliki usia 20—34 tahun, memiliki gaji UMR/di atas UMR, dan pernah membeli produk fast fashion berupa busana luar di antaranya di Uniqlo, Zara, H&M, Forever 21, Mango, dan Topshop. Teknik pengumpulan data penelitian ini menggunakan Google Form. Analisis data menggunakan uji Korelasi Pearson untuk mendapatkan hasil hipotesis. Hasil pengolahan data kategorisasi pada variabel perilaku self-control karyawan menunjukkan bahwa sebagian besar karyawan memiliki self-control yang tinggi (87%). Pada data kategorisasi variabel keputusan pembelian menunjukkan bahwa karyawan memiliki keputusan pembelian produk fast fashion yang baik (100%) dengan kategori buruk tidak ada. Hasil penelitian ini menunjukkan bahwa nilai korelasi koefisien sebesar 0,274 > 0,05 (Ho diterima dan Hi ditolak). Artinya, penelitian ini tidak terdapat hubungan perilaku self control karyawan dengan keputusan pembelian produk fast fashion. Tingkat hubungan penelitian ini sangat rendah karena koefisien korelasi sebesar 0,110. **** The purpose of this study was to find the relationship between employee self-control behavior and the purchase decision of fast fashion products. This research method uses a survey method with a quantitative approach. The data used in this study are primary data and secondary data collected with research instruments in the form of a closed questionnaire (questionnaire). The sample for this research was taken from 100 employees working in DKI Jakarta. With the criteria of being 20-34 years old, having a salary of UMR/above UMR, and having bought fast fashion products in the form of outerwear, including at Uniqlo, Zara, H&M, Forever 21, Mango, and Topshop. This research data collection technique uses Google Form. Data analysis used the Pearson Correlation test to get the hypothesis results. The results of processing categorization data on employee self-control behavior variables show that most employees have high self-control (87%). In the purchasing decision variable categorization data shows that employees have a good purchase decision of fast fashion products (100%) with no bad category. The results of this study indicate that the value of the correlation coefficient is 0.274 > 0.05 (Ho is accepted and Hi is rejected). This means that in this study there is no relationship between employee self-control behavior and the decision to purchase fast fashion products. The level of correlation in this study is very low because the correlation coefficient is 0.110.

Item Type:	Thesis (Sarjana)
Additional Information:	1). M. Noerharyono, S.Pd., M.Pd. , 2). Dr. Dewi Suliyanthini, A.T., M.M.
Subjects:	Desain Kostum, Tata Busana > Tata Busana
Divisions:	FT > S1 Pendidikan Tata Busana
Depositing User:	Users 17402 not found.
Date Deposited:	02 Mar 2023 05:01
Last Modified:	02 Mar 2023 05:01
URI:	http://repository.unj.ac.id/id/eprint/37529

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