PENGEMBANGAN MEDIA VIDEO INTERAKTIF BAGI PELAKU UMKM PUJASERA MELAWAI JAKARTA MENGENAI LITERASI KEUANGAN

FASYA SHAFIRA AZ ZAHRA, . (2023) PENGEMBANGAN MEDIA VIDEO INTERAKTIF BAGI PELAKU UMKM PUJASERA MELAWAI JAKARTA MENGENAI LITERASI KEUANGAN. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Pujasera Melawai adalah UMKM Kuliner yang telah berjalan cukup lama. Beberapa masalah yang ditemukan dalam pemahaman dan upaya perlu dilakukan dalam meningkatkan usaha mereka khususnya usaha mikro dan usaha kecil antara lain minimnya pemahaman pelaku UMKM tentang pengelolaan keuangan. Pelaku UMKM pada umumnya hanya melakukan penjualan tanpa memikirkan mengenai pengelolaan keuangan. Produk video animasi menggunakan model pengembangan ADDIE yaitu Analysis, Design, Development, Implementation, Evaluation. Subjek pada penelitian ini ialah 1 ahli media, 1 ahli materi dan 20 Pelaku UMKM Pujasera Melawai. Kuesioner uji coba pada penelitian ini menggunakan Skala Likert. Berdasarkan Hasil validasi pengembangan media video interaktif dari ahli materi mendapatkan persentase kevalidan/kelayakan sebesar 87,5%. Untuk hasil validasi ahli media mendapatkan persentase kevalidan/kelayakan sebesar 86,7%. **** Melawai Foodcourt has a lot of UMKM which has been running for a long time. Some problems found in the understanding and efforts that need to be done in improving their business, especially micro and small business, which causes less development of micro and small enterprises in Melawai Foodcourt, among others, the lack of understanding about financial management. The ADDIE method, which stands for Analysis, Design, Development, Implementation, and Evaluation, is used in the creation of animated video media in inventive works. One media expert, one material expert, and 20 small and medium enterprises person. this study, Likert scales were employed in the trial questionnaire. Based on the results of the validation results for the development of interactive video media from material experts, the proportion of validity and feasibility is 87,5%. According to the results of the validation by media experts, the proportion of validity and feasibility is 86,7%.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Drs. Sri Koeswantono W, M.Si. ; 2). Dr. Henny Herawati, BR.D, M.Pd.
Subjects:	Ilmu Sosial > Keuangan
Divisions:	FIP > S1 Pendidikan Luar Sekolah
Depositing User:	Users 17591 not found.
Date Deposited:	10 Mar 2023 06:14
Last Modified:	10 Mar 2023 06:14
URI:	http://repository.unj.ac.id/id/eprint/38189

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