ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT PERILAKU MASYARAKAT UNTUK MENGGUNAKAN MOBILE BANKING DI MASA PANDEMI COVID-19

NABILLAH HASNA, . (2023) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT PERILAKU MASYARAKAT UNTUK MENGGUNAKAN MOBILE BANKING DI MASA PANDEMI COVID-19. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk menguji pengaruh social influence, perceived ease of use, attitude, perceived usefulness terhadap intention to use mobile banking dan menguji pengaruh perceived ease of use dan perceived usefulness terhadap attitude masyarakat DKI Jakarta selama pandemi covid-19. Sampel yang digunakan dalam penelitian ini adalah masyarakat yang telah berpenghasilan dan tinggal di DKI Jakarta yang memiliki rekening bank. Teknik yang digunakan dalam penelitian ini adalah non-probability sampling dengan teknik pengambilan sampel yang digunakan adalah teknik convenience sampling. Penelitian ini telah melibatkan 204 responden. Survei dilakukan dalam bentuk pertanyaan dan pilihan jawaban dengan skala Likert satu sampai dengan lima. Pengolahan data dalam penelitian ini menggunakan aplikasi SPSS versi 25 untuk menguji validitas dan reliabilitas. Analisis data dan hipotesis menggunakan aplikasi AMOS versi 26. Hasil pernelitian: 1) Social influence dapat mempengaruhi intention to use mobile banking selama pandemi covid-19 secara positif dan signifikan. 2) Perceived ease of use dapat mempengaruhi intention to use mobile banking selama pandemi covid19 secara positif dan signifikan. 3) Attitude dapat mempengaruhi intention to use mobile banking selama pandemi covid-19 secara positif dan signifikan. 4) Perceived usefulness tidak dapat mempengaruhi intention to use mobile banking selama pandemi covid-19 secara negatif dan signifikan. 5) Perceived ease of use dapat mempengaruhi attitude secara positif dan signifikan. 6) Perceived usefulness dapat mempengaruhi attitude secara positif dan signifikan. *** This study aims to examine the influence of social influence, perceived ease of use, attitude, perceived usefulness on intentions to use mobile banking and examine the effect of perceived ease of use and perceived usefulness on the attitude of the people of DKI Jakarta during the Covid-19 pandemic. The sample used in this study is people who have an income and live in DKI Jakarta who have a bank account. The technique used in this study is non-probability sampling with the sampling technique used is convenience sampling technique. This research has involved 204 respondents. The survey was conducted in the form of questions and answer choices with a Likert scale of one to five. Data processing in this study uses the SPSS version 25 application to test the validity and reliability. Analysis of data and hypotheses using the AMOS application version 26. Research results: 1) Social influence can positively and significantly influence the intention to use mobile banking during the Covid-19 pandemic. 2) Perceived ease of use can positively and significantly influence the intention to use mobile banking during the Covid-19 pandemic. 3) Attitude can positively and significantly influence the intention to use mobile banking during the Covid-19 pandemic. 4) Perceived usefulness cannot negatively and significantly influence the intention to use mobile banking during the Covid-19 pandemic. 5) Perceived ease of use can influence attitude positively and significantly. 6) Perceived usefulness can influence attitude positively and significantly.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Agung Dharmawan Buchdadi, M.M., Ph.D ; 2). Muhammad Yusuf, SE., M.M
Subjects:	Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Pendidikan Tata Niaga
Depositing User:	Users 17317 not found.
Date Deposited:	12 Mar 2023 09:05
Last Modified:	12 Mar 2023 09:05
URI:	http://repository.unj.ac.id/id/eprint/38338

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