PROGRAM JAKPRENEUR DALAM MEMBANTU PENGEMBANGAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI KECAMATAN KEMAYORAN, KOTA JAKARTA PUSAT. THE JAKPRENEUR PROGRAM IN ASSISTING THE DEVELOPMENT OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) IN KEMAYORAN DISTRICT, CENTRAL JAKARTA CITY

ENGGAR SAPTARINI, . (2023) PROGRAM JAKPRENEUR DALAM MEMBANTU PENGEMBANGAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI KECAMATAN KEMAYORAN, KOTA JAKARTA PUSAT. THE JAKPRENEUR PROGRAM IN ASSISTING THE DEVELOPMENT OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) IN KEMAYORAN DISTRICT, CENTRAL JAKARTA CITY. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Enggar Saptarini. Program Jakpreneur Dalam Membantu Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) di Kecamatan Kemayoran, Kota Jakarta Pusat. Skripsi (Jakarta: Pendidikan Ilmu Pengetahuan Sosial, Fakultas Ilmu Sosial, Universitas Negeri Jakarta, 2023). Penelitian ini bertujuan untuk mendeskripsikan mengenai bagaimana program Jakpreneur dalam membantu pengembangan UMKM di Kecamatan Kemayoran, Kota Jakarta Pusat. Metode penelitian yang digunakan adalah metode deskriptif. Teknik pengumpulan data yang digunakan melalui observasi, wawancara, dokumentasi, dan studi kepustakaan. Teknik penentuan sampel menggunakan purposive sampling. Penelitian ini dilakukan untuk kepada tim Jakpreneur Kecamatan Kemayoran yang berperan langsung dalam program Jakpreneur dan kepada 4 UMKM dengan kriteria sudah mengikuti rangkaian 7 PAS. Berdasarkan hasil penelitian, setiap program Jakpreneur memiliki fungsinya masing-masing dalam membantu UMKM. Hasil penelitian juga menunjukkan tingkat keberhasilan usaha pada UMKM yang mengikuti program Jakpreneur tinggi dan sedang. Hal ini dilihat dari hasil temuan indikator pengembangan usaha, yaitu tinggi untuk peningkatan omset dan pertumbuhan pelanggan, sedang untuk pertumbuhan tenaga kerja. Kata Kunci: Jakpreneur, Pengembangan Usaha, Usaha Mikro Kecil dan Menengah, UMKM. Enggar Saptarini. The Jakpreneur Program in Assisting the Development of Micro, Small and Medium Enterprises (MSMEs) in Kemayoran District, Central Jakarta City. Thesis (Jakarta: Social Science Education, Faculty of Social Sciences, Jakarta State University, 2023). This study aims to describe how the Jakpreneur program assists the development of UMKM in Kemayoran District, Central Jakarta City. The method used is descriptive method. Data collection techniques used through observation, interviews, documentation, and literature study. The technique of determining the sample using purposive sampling. This research was conducted for the Jakpreneur team in Kemayoran District who played a direct role in the Jakpreneur program and for 4 UMKM with the criteria of having participated in the 7 PAS series. Based on the research results, each Jakpreneur program has its own function in helping UMKM. The results of the study also show that the level of business success in UMKM participating in the Jakpreneur program is high and medium. This can be seen from the findings of business development indicators, namely high for increased turnover and customer growth, while for workforce growth. Keywords: Jakpreneur, Business Development, Micro, Small and Medium Enterprises, UMKM.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Dr. Budiaman, M.Si. 2). Nova Scorviana Herminasari, M.A.
Subjects:	Ilmu Sosial > Perdagangan, e-commerce Ilmu Sosial > Kewirausahaan
Divisions:	FIS > S1 Pendidikan IPS
Depositing User:	Users 17264 not found.
Date Deposited:	15 Mar 2023 04:32
Last Modified:	15 Mar 2023 04:32
URI:	http://repository.unj.ac.id/id/eprint/38610

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