PENGARUH SOCIAL COMPARISON DENGAN BODY DISSATISFACTION PADA WANITA DEWASA AWAL PENGGUNA SOSIAL MEDIA INSTAGRAM

DIAN RATNA SARI, . (2023) PENGARUH SOCIAL COMPARISON DENGAN BODY DISSATISFACTION PADA WANITA DEWASA AWAL PENGGUNA SOSIAL MEDIA INSTAGRAM. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh social comparison terhadap body dissatisfaction pada wanita dewasa awal pengguna sosial media Instagram. Sampel pada penelitian ini disebarkan melalui google form dan didapatkan sebanyak 250 responden dengan kriteria wanita, berusia 18-25 tahun, menggunakan sosial media Instagram, berdomisili di Jabodetabek. Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dengan teknik analisis regresi linier. Instrumen yang digunakan dalam penelitian ini adalah Body Shape Quetionnaire – 34 (BSQ -34) Milik Cooper yang memiliki jumlah item sebanyak 34 butir dan The Upward and Downward Appearance Comparisson Scale (UDACS) milik O’Brien yang memiliki jumlah item sebanyak 18 butir. Hasil analisis data dalam penelitian ini bahwa social comparison memberikan kontribusi sebesar 59% dan menunjukan ke arah yang positif. Sehingga dapat disimpulkan bahwa semakin rendah social comparison semakin rendah pula tingkat body dissatisfaction pada wanita dewasa awal pengguna sosial media Instagram. This study aims to determine the effect of social comparison on body dissatisfaction in early adult women who use Instagram as their social media. The sample in this study was distributed via google form and obtained as many as 250 respondents with the criteria of women, aged 18-25 years, using social media Instagram, domiciled in Jabodetabek. The method used in this study is a quantitative approach with simple linear regression analysis techniques. The instruments used in this study were Cooper's Body Shape Questionnaire – 34 (BSQ -34) which had a total of 34 items and O'Brien's The Upward and Downward Appearance Comparison Scale (UDACS) which had a total of 18 items. The results of data analysis in this study show that social comparison contributes 59% and shows a positive direction with the majority of variable social comparison is in the low category along with body dissatisfaction. So it can be concluded that the lower the social comparison, the lower the level of body dissatisfaction in early adult women who use Instagram.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Lupi Yudhaningrum,. M.Psi Psikologi ; 2). Ratna Dyah Suryaratri, PhD
Subjects:	Filsafat, Psikologi & Agama > Psikologi, Ilmu Jiwa
Divisions:	FPPsi > S1 Psikologi
Depositing User:	Users 17992 not found.
Date Deposited:	20 Mar 2023 02:29
Last Modified:	21 Mar 2023 01:46
URI:	http://repository.unj.ac.id/id/eprint/38705

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