PENGARUH LITERASI KEUANGAN, HERDING BEHAVIOR DAN OVERCONFIDENCE TERHADAP KEPUTUSAN INVESTASI INVESTOR SAHAM DI JABODETABEK

NURSYAMSIYAH, . (2023) PENGARUH LITERASI KEUANGAN, HERDING BEHAVIOR DAN OVERCONFIDENCE TERHADAP KEPUTUSAN INVESTASI INVESTOR SAHAM DI JABODETABEK. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Fenomena saham-saham dari perusahaan dengan fundamental baik kurang diminati oleh investor saham. Berbanding terbalik dengan saham-saham dari perusahaan berfundamental kurang baik. Investor, memiliki berbagai faktor yang dapat mempengaruhi keputusan berinvestasi mereka pada instrumen saham. Penelitian ini mengukur pengaruh literasi keuangan, herding behavior dan overconfidence terhadap keputusan investasi investor saham di wilayah Jabodetabek. Investor saham yang berdomisili diwilayah Jabodetabek dan telah memiliki single investor identification (SID) dalam jangka waktu minimal 1 tahun lamanya, menjadi objek dalam penelitian ini. Dengan jumlah populasi yang tidak dapat diketahui dan sampel sebanyak 120 responden investor. Melalui hasil analisis regresi berganda, hasil menunjukkan bahwa literasi keuangan, herding behavior dan overconfidence memiliki pengaruh positif dan signifikan terhadap keputusan investasi. Kata Kunci: Keputusan Investasi, Literasi Keuangan, Overconfidence, Perilaku Herding *** The phenomenon of stocks from companies with good fundamentals is less attractive to investors. Conversely, stocks of companies with less good fundamentals are more attractive to investors. Investors have various factors that can influence their investment decision on stocks. This study measures the effect of financial literacy, herding behavior dan oveconfidence on the investment decision of stock investors in the Jabodetabek Area. Stoock investors who are domiciled in the Jabodetabek area and have had a single investor identification (SID) for at leat 1 year, are the object of this study. With an unknown population size and the samples are 120 investor respondents. Through the results of multiple regression analysis, the results show that financial literacy, herding behavior and overconfidence have a positive and significant effect on investment decisions. Keywords : Financial Literacy, Herding Behavior, Investment Decision, Overconfidence

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dicky Iranto, SE., M.SE ; 2). Prof. Dr. Harya Kuncara Wiralaga, M.Si
Subjects:	Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Pendidikan Ekonomi
Depositing User:	Users 18109 not found.
Date Deposited:	21 Aug 2023 03:03
Last Modified:	21 Aug 2023 03:03
URI:	http://repository.unj.ac.id/id/eprint/39234

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