PENILAIAN MODUL PEMASARAN PRODUK BUSANA SISWA-SISWI KELAS 12

BRELIANITA RIZKA MELATI, . (2023) PENILAIAN MODUL PEMASARAN PRODUK BUSANA SISWA-SISWI KELAS 12. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk membuat Modul Mata Pelajaran Produk Kreatif dan Kewirausahaan Materi Pemasaran Produk Busana kemudian dilakukan penilaian kepada panelis ahli dan siswa-siswi kelas 12. Metode yang digunakan dalam penelitian ini adalah mixed method. Teknik analisis data dalam penelitian ini menggunakan teknik analisis kuantitatif dengan menggunakan pendekatan statistik deskriptif dan teknik analisis kualitatif. Teknik pengumpulan data menggunakan angket (kuesioner) tertutup-terbuka (campuran) Kepada Panelis Ahli dan siswa-siswi kelas 12 dengan menggunakan indikator dari karakteristik modul yang meliputi aspek Self Instruction, Self Contained, Stand Alone, Adaptif, User Friendly, dan juga menggunakan indikator dari elemen mutu modul yang meliputi aspek format, organisasi, daya tarik, bentuk dan ukuran huruf, ruang (spasi kosong), dan konsistensi. Hasil dari penelitian penilaian modul pemasaran produk busana berdasarkan karakteristik modul oleh 4 panelis ahli dan 26 siswa-siswi kelas 12 mendapat persentase sebesar 92.7586% dan 89.2573%. Hasil dari penelitian penilaian modul pemasaran produk busana berdasarkan elemen mutu modul oleh 4 panelis ahli dan 26 siswa-siswi kelas 12 mendapat persentase sebesar 93.7879% dan 88.6713%. Kemudian secara keseluruhan penilaian modul pemasaran produk busana oleh 4 panelis ahli dan 26 siswa-siswi kelas 12 mendapat nilai persentase sebesar 93.3064% dan 88.9454% sehingga modul berada dalam kategori sangat baik. ***** This research aims to make the Creative Product and Enterpreneurship Course Module for Fashion Product Marketing and then evaluated by the expert panelists and 12th-grade students. The method used in this research is the mixed method. The data analysis technique used is descriptive quantitative and qualitative.The data collection technique uses a closed-open (mixed) questionnaire to the Expert Panelists and 12th-grade students using indicators from module characteristics which include aspects of Self Instruction, Self Contained, Stand Alone, Adaptive, User Friendly, and also uses indicators from module quality elements which include aspects of format, organization, attractiveness, font shape and size, space (blank space), and consistency. The results of the research on the asessment of the fashion product marketing module based on the characteristics of the module by 4 expert panelists and 26 12th-grade students got a percentage of 92.7586% and 89.2573%. The results of the research on the asessment of the fashion product marketing module based on the quality elements of the module by 4 expert panelists and 26 12th-grade students got a percentage of 93.7879% and 88.6713%. Then the overall assessment of the fashion product marketing module by 4 expert panelists and 26 12th-grade students got a percentage of 93.3064% and 88.9454%. In conclusion, the module is in the very good category

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Dewi Suliyanthini AT., M.M. ; 2). Dra. Eneng Lutfia Zahra, M.Pd.
Subjects:	Pendidikan > Media Pembelajaran Desain Kostum, Tata Busana > Tata Busana
Divisions:	FT > S1 Pendidikan Tata Busana
Depositing User:	Users 18706 not found.
Date Deposited:	31 Aug 2023 02:47
Last Modified:	31 Aug 2023 02:47
URI:	http://repository.unj.ac.id/id/eprint/40052

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