HUBUNGAN INTENSITAS PENGGUNAAN MEDIA SOSIAL TIKTOK DAN PERILAKU KONSUMTIF REMAJA

NAUFAL ABDURRAHMAN, . (2023) HUBUNGAN INTENSITAS PENGGUNAAN MEDIA SOSIAL TIKTOK DAN PERILAKU KONSUMTIF REMAJA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui hubungan antara intensitas penggunaan media sosial TikTok terhadap perilaku konsumtif remaja. Penelitian dilakukan dengan metode kuantitatif jenis korelasional. Populasi penelitian adalah remaja pengguna TikTok berusia 17-22 tahun. Pengambilan sampel dilakukan dengan teknik simple random sampling dan non-probality sampling dengan rumus G*Power dan memperoleh 84 responden. Penelitian ini dilakukan dari Bulan Juni hingga Bulan Agustus 2023. Pengumpulan data menggunakan kuesioner yang kemudian dianalisis dengan uji korelasi Pearson Product Moment setelah melalui uji prasyarat yaitu uji normalitas Kolmogorov Smirnov yang menunjukkan data berdistribusi normal. Hasil uji hipotesis diperoleh koefisien korelasi 0,572 dengan signifikansi 0,000 (p<0,05) yang berarti ada hubungan positif signifikan antara intensitas penggunaan TikTok dan perilaku konsumtif remaja. Semakin tinggi intensitas penggunaan TikTok maka semakin tinggi perilaku konsumtif remaja. Kesimpulannya terdapat hubungan signifikan antara intensitas penggunaan TikTok dan perilaku konsumtif remaja. Remaja disarankan meningkatkan kesadaran akan pentingnya kontrol diri agar terhindar dari perilaku konsumtif berlebihan akibat penggunaan TikTok yang berlebihan. Penelitian ini diharapkan dapat menambah wawasan mengenai dampak penggunaan media sosial TikTok yang berlebihan terhadap perilaku konsumtif remaja. ***** This study aims to determine the relationship between the intensity of using TikTok social media on adolescent consumptive behavior. The research was conducted with a quantitative method of correlational type. The research population is TikTok teenagers aged 17-22 years. Sampling was carried out using simple random sampling and non-probality sampling techniques with the G*Power formula and obtained 84 respondents. Data collection using a questionnaire which was then analyzed by the Pearson Product Moment correlation test after going through the prerequisite test, namely the Kolmogorov Smirnov normality test which showed that the data was normally distributed. The results of hypothesis testing obtained a correlation coefficient of 0.572 with a significance of 0.000 (p <0.05) which means that there is a significant positive relationship between the intensity of TikTok use and adolescent consumptive behavior. The higher the intensity of TikTok use, the higher the consumptive behavior of adolescents. In conclusion, there is a significant relationship between the intensity of TikTok use and adolescent consumptive behavior. Teenagers are advised to increase awareness of the importance of self-control in order to avoid excessive consumptive behavior due to excessive use of TikTok. This research is expected to add insight into the impact of excessive use of TikTok social media on adolescent consumptive behavior..

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Shinta Doriza, M.Pd., M.S.E. ; 2). Maya Oktaviani, M.Pd.
Subjects:	Pendidikan > Psikologi Pendidikan
Divisions:	FT > S1 Pendidikan Kesejahteraan Keluarga
Depositing User:	Users 19217 not found.
Date Deposited:	01 Sep 2023 07:41
Last Modified:	01 Sep 2023 07:41
URI:	http://repository.unj.ac.id/id/eprint/40811

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