PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP REPURCHASE INTENTION MELALUI E-SATISFACTION SEBAGAI VARIABEL INTERVENING PADA E-COMMERCE: STUDI PADA PENGGUNA E-COMMERCE DI JABODETABEK

IDHAM RIZKI MUTTAQIN, . (2023) PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP REPURCHASE INTENTION MELALUI E-SATISFACTION SEBAGAI VARIABEL INTERVENING PADA E-COMMERCE: STUDI PADA PENGGUNA E-COMMERCE DI JABODETABEK. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh: 1) E-Service Quality terhadap E-Satisfaction. 2) E-Trust terhadap E-Satisfaction. 3) E-Service Quality terhadap Repurchase Intention. 4) E-Trust terhadap Repurchase Intention 5) E-Satisfaction terhadap Repurchase Intention 6) E-Service Quality terhadap Repurchase Intention melalui E-Satisfaction 7) E-Trust terhadap Repurchase Intention melalui E-Satisfaction . Metode pengumpulan data menggunakan survei dengan instrumen berupa kuesioner yang disebarkan secara online. Responden adalah mereka yang pernah melalukan transaksi sebanyak tiga kali dalam tiga bulan terakhir pada e-commerce. Sebanyak 260 responden dilibatkan, data dianalisis dengan menggunakan SPSS versi 26 dan Lisrel. Hasil penelitian ini berdasarkan hipotesis menunjukkan bahwa hipotesis E-SQ terhadap E-Satisfaction diterima dan signifikan, E-Trust terhadap E-Satisfaction diterima dan signifikan, E-SQ terhadap Repurchase Intention diterima dan signifikan, E-Trust terhadap Repurchase Intention diterima dan signifikan, E-Satisfaction terhadap Repurchase Intention diterima dan signifikan, E-SQ terhadap Repurchase Intention melalui E-Satisfaction diterima dan signifikan, E-Trust terhadap Repurchase Intention melalui E-Satisfaction diterima dan signifikan ********** The aim of this research is to test the influence of: 1) E-Service Quality on E-Satisfaction. 2) E-Trust towards E-Satisfaction. 3) E-Service Quality on Repurchase Intention. 4) E-Trust to Repurchase Intention 5) E-Satisfaction to Repurchase Intention 6) E-Service Quality to Repurchase Intention through E-Satisfaction 7) E-Trust to Repurchase Intention through E-Satisfaction. The data collection method uses a survey with an instrument in the form of a questionnaire distributed online. Respondents were those who had made transactions three times in the last three months on e-commerce. A total of 260 respondents were involved, data was analyzed using SPSS version 26 and Lisrel. The results of this study based on the hypothesis indicate that the E-SQ hypothesis on E-Satisfaction is accepted and significant, E-Trust on E-Satisfaction is accepted and significant, E-SQ on Repurchase Intention is accepted and significant, E-Trust on Repurchase Intention is accepted and significant, E-Satisfaction to Repurchase Intention is accepted and significant, E-SQ to Repurchase Intention through E-Satisfaction is accepted and significant, E-Trust to Repurchase Intention through E-Satisfaction is acceptable and significant

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof.Dr. Mohamad Rizan, SE.,M.M. 2). Ika Febrilia, S.E.,M.M.
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	FE > S1 Manajemen
Depositing User:	Users 20904 not found.
Date Deposited:	07 Dec 2023 06:56
Last Modified:	07 Dec 2023 06:57
URI:	http://repository.unj.ac.id/id/eprint/43188

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