PENGARUH FASILITAS KREDIT DAN E-COMMERCE TERHADAP PERKEMBANGAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) JAKPRENEUR DI KECAMATAN KRAMAT JATI JAKARTA TIMUR

NADYA AGUSTINA, . (2023) PENGARUH FASILITAS KREDIT DAN E-COMMERCE TERHADAP PERKEMBANGAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) JAKPRENEUR DI KECAMATAN KRAMAT JATI JAKARTA TIMUR. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

UMKM di negara berkembang umumnya memegang peranan utama dalam penyumbang perekonomian nasional. Pada realisasi di lapangan, permasalahan UMKM setiap tahunnya masih sama hal ini diperparah dengan keadaan pandemi yang melanda dua tahun terakhir. Permasalahan UMKM sebagian besar yakni kurangnya layanan pembiayaan kredit dan ketrampilan SDM yang menjadi penyabab terhambatnya perkembangan bisnis usaha saat ini. Tujuan penelitian ini adalah untuk mengetahui pengaruh fasilitas kredit dan e-commerce terhadap perkembangan usaha pada UMKM Jakpreuner di Kecamatan Kramat Jati. Hasil penelitian menunjukkan bahwa variabel Fasilitas Kredit dan E-Commerce berpengaruh secara parsial terhadap Perkembangan UMKM Jakpreuner. Fasilitas kredit, dan e-commerce, secara substansial berdampak pada perkembangan UMKM Jakpreuner. Selain itu, koefisien determinasi menunjukkan bahwa pemanfaatan fasilitas kredit, penggunaan e-commerce keduanya memberikan kontribusi terhadap perkembangan UMKM Jakpreuner di Kecamatan Kramat Jati sebesar 69,5%, sedangkan sisanya sebesar 30,5% dipengaruhi oleh variabel lain. Kata Kunci: E-Commerce, Fasilitas Kredit, UMKM, dan Pengembangan Bisnis *** MSMEs in developing countries generally play a major role in contributing to the national economy. In the realization in the field, the problems of MSMEs every year are still the same, this is exacerbated by the pandemic situation that has hit the last two years. Most of the problems of MSMEs are the lack of credit financing services and human resource skills which are the obstacles to the development of the current business business. The purpose of this study was to determine the effect of credit facilities and e-commerce on business development in Jakpreuner MSMEs in Kramat Jati District. The results showed that the Credit Facility and E-Commerce variables partially influenced the development of Jakpreuner MSMEs. Credit facilities, and e-commerce, substantially impact the development of Jakpreuner MSMEs. In addition, the coefficient of determination shows that the utilization of credit facilities, the use of e-commerce both contribute to the development of Jakpreuner MSMEs in Kramat Jati District by 69.5%, while the remaining 30.5% is influenced by other variables. Keywords: Business Development, Credit Facilities, E-Commerce, and MSMEs. .

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Dr. Saparuddin M., M.Si. ; 2). Prof. Dr. Ari Saptono, SE., M.Pd
Subjects:	Ilmu Sosial > Teori Ekonomi Ilmu Sosial > Kewirausahaan
Divisions:	FE > S1 Pendidikan Ekonomi
Depositing User:	Users 21080 not found.
Date Deposited:	27 Jan 2024 09:04
Last Modified:	27 Jan 2024 09:04
URI:	http://repository.unj.ac.id/id/eprint/43527

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