FAKTOR-FAKTOR YANG MEMENGARUHI REPURCHASE INTENTION MELALUI E-SATISFACTION PADA KONSUMEN ALFAGIFT DALAM PEMBELIAN PRODUK GROCERY DI JABODETABEK

FANY JULIANTO, . (2024) FAKTOR-FAKTOR YANG MEMENGARUHI REPURCHASE INTENTION MELALUI E-SATISFACTION PADA KONSUMEN ALFAGIFT DALAM PEMBELIAN PRODUK GROCERY DI JABODETABEK. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini dibuat untuk meneliti dan menguji pengaruh signifikan 1) brand image terhadap repurchase intention 2) e-service quality terhadap repurchase intention 3) brand image terhadap e-satisfaction 4) e-service quality terhadap esatisfaction 5) e-satisfaction terhadap repurchase intention 6) brand image terhadap repurchase intention melalui e-satisfaction 7) e-service quality terhadap repurchase intention melalui e-satisfaction. Penelitian dilaksanakan dengan metode instrumen survey online melalui google form dan dianalisis menggunakan SPSS versi 26 dan SEM (Structural Equation Model) dari software AMOS versi 26. Target responden dari penelitian ini adalah konsumen Alfagift yang telah membeli produk Alfagift setidaknya 3 kali dalam 3 bulan terakhir yang bertempat tinggal di Jabodetabek. Dari 246 responden yang terkumpul, hasil penelitian menyatakan semua hipotesis diterima dan signifikan. Keywords: Alfagift, Repurchase Intention, E-Satisfaction, Brand image, EService Quality ***** This study was made to examine and examine the significant effect of 1) brand image on repurchase intention 2) e-service quality on repurchase intention 3) brand image on e-satisfaction 4) e-service quality on e-satisfaction 5) e-satisfaction on repurchase intention 6) brand image on repurchase intention through e-satisfaction 7) e-service quality on repurchase intention through e-satisfaction. The research was conducted using an online survey instrument method via google form and analyzed using SPSS version 26 and SEM (Structural Equation Model) from AMOS software version 26. The target respondents of this study were Alfagift consumers who had purchased Alfagift products at least 3 times in the last 3 month who residing in Jabodetabek. Of the 246 respondents who were collected, the results stated that all hypotheses were accepted and significant. Keywords: Alfagift, Repurchase Intention, E-Satisfaction, Brand image, E-Service Quality

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Osly Usman, M.Bus. ; 2). Ika Febrilia, SE, M.M
Subjects:	Manajemen > Manajemen , Business Manajemen > Pendidikan, Riset Penelitian Bisnis Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Manajemen
Depositing User:	Users 21992 not found.
Date Deposited:	16 Feb 2024 06:16
Last Modified:	16 Feb 2024 06:16
URI:	http://repository.unj.ac.id/id/eprint/44912

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