DINDA HARYATI, . (2024) PENGARUH KUALITAS LAYANAN DAN CITRA MEREK TERHADAP KEPERCAYAAN KONSUMEN DAN MINAT PEMBELIAN ULANG PADA SOCIAL COMMERCE TIKTOK DI DKI JAKARTA: STUDI KASUS PADA PELANGGAN TIKTOK SHOP. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.
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Abstract
Dinda Haryati. 1705618056. Pengaruh Service Quality dan Brand Image Terhadap Customer Trust dan Repurchase Intention pada Social Commerce TikTok di Dki Jakarta: Studi Kasus pada Pelanggan TikTok Shop. Program Studi S1 Manajemen. Fakultas Ekonomi. Universitas Negeri Jakarta. Tujuan penelitian ini adalah untuk menganalisis pengaruh service quality dan brand image terhadap customer trust dan repurchase intention pada social commerce TikTok di DKI Jakarta: Studi kasus pada pelanggan TikTok Shop. Populasi penelitian ini adalah seluruh pengguna TikTok Shop yang berdomisili di DKI Jakarta yang pernah melakukan transaksi di aplikasi TikTok Shop. Sedangkan, sample penelitian ini adalah masyarakat yang pernah bertransaksi di TikTok Shop. Teknik pengambilan sampel menggunaka purposive sampel, dengan kriteria pengguna TikTok Shop yang minimal enam kali dalam kurun waktu dua bulan berbelanja menggunakan TikTok Shop. Responden penelitian ini berjumlah 280 responden, dan didominasi oleh responden berjenis kelamin perempuan, sedangkan usia responden didominasi oleh usia 24-30 tahun. Pengujian hipotesis dalam penelitian menggunakan Program SoftwareSPSS versi 24 dan AMOS versi 24. Hasil penelitian menunjukan bahwa service quality mempunyai pengaruh positif signifikan terhadap repurchase intention, service quality mempunyai pengaruh positif signifikan terhadap customer trust, brand image mempunyai pengaruh positif signifikan terhadap customer trust, brand image tidak berpengaruh secara positif signifikan terhadap repurchase intention, customer trust mempunyai pengaruh positif signifikan terhadap repurchase intention. *********** Dinda Haryati. 1705618056. The Effect of Service Quality and Brand Image on Customer Trust and Repurchase Intention on Social Commerce TikTok in Dki Jakarta: Case Study on Customer TikTok Shop. Study Program S1 Management. Faculty of Economics. Universitas Negeri Jakarta. The purpose of this research is to analyze influence service quality and brand image on consumer trust and repurchase intention in social commerce TikTok in DKI Jakarta: Case study of TikTok Shop customers. This research includes all TikTok Shop users domiciled in DKI Jakarta who have made transactions on the TikTok Shop application. Meanwhile, the sample for this research is people who have made transactions at he TikTok Shop. The sampling technique uses purposive sampling, with the criteria being that TikTok Shop users shop at least six times within a two month period using TikTok Shop. The number of respondents to this research was 280 respondents. Respondents in this study were dominated by those aged 24-30 years. Hypothesis testing in research uses SPSS version 24 and AMOS version 24 software programs. The reseaech results show that service quality has a significant positive influence on repurchase intention, service quality has a significant positive influence on customer trust, brand image has a significant positive influence on customer trust, brand image does not have a significant positive influence on repurchase intention, customer trust has a positive influence significant impact on repurchase intention.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Additional Information: | 1). Prof. Usep Suhud, M.Si,Ph.D. ; 2). Andi Muhammad Sadat, S.E.,M.Si.,Ph.D |
| Subjects: | Manajemen > Manajemen Pemasaran |
| Divisions: | FE > S1 Manajemen |
| Depositing User: | Dinda Haryati . |
| Date Deposited: | 05 Apr 2024 04:30 |
| Last Modified: | 05 Apr 2024 04:31 |
| URI: | http://repository.unj.ac.id/id/eprint/45308 |
Available Versions of this Item
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PENGARUH KUALITAS LAYANAN DAN CITRA MEREK TERHADAP KEPERCAYAAN KONSUMEN DAN MINAT PEMBELIAN ULANG PADA SOCIAL COMMERCE TIKTOK DI DKI JAKARTA: STUDI KASUS PADA PELANGGAN TIKTOK SHOP. (deposited UNSPECIFIED)
- PENGARUH KUALITAS LAYANAN DAN CITRA MEREK TERHADAP KEPERCAYAAN KONSUMEN DAN MINAT PEMBELIAN ULANG PADA SOCIAL COMMERCE TIKTOK DI DKI JAKARTA: STUDI KASUS PADA PELANGGAN TIKTOK SHOP. (deposited 05 Apr 2024 04:30) [Currently Displayed]
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