PERANCANGAN VIDEO EDUKASI BERBASIS MOTION GRAPHIC TENTANG PENTINGNYA VAKSIN DAN IMUNISASI PADA ANAK

CAHYO DWI PUTRA, . (2024) PERANCANGAN VIDEO EDUKASI BERBASIS MOTION GRAPHIC TENTANG PENTINGNYA VAKSIN DAN IMUNISASI PADA ANAK. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Edukasi mengenai Vaksin dapat membantu masyarakat dalam memahami risiko penyakit yang ada serta dapat mengetahui langkah preventif dalam menangani penyakit melalui penggunaan vaksin. Melalui edukasi vaksin Masyarakat umum juga dapat mengetahui perbedaan vaksin dan imunisasi serta manfaat vaksinasi untuk anak. Berdasarkan observasi di Instagram @etanabiotech.id, konten kesehatan dalam bentuk video mendapat interaksi yang lebih tinggi dibandingkan dengan konten berupa carousel foto atau infographic. Salah satu konten video yang dapat disajikan berupa motion graphic. Dalam motion graphic, unsur-unsur desain yang terkandung di dalamnya, seperti bentuk, tampilan, ukuran, arah, dan tekstur, secara sadar digerakkan sehingga tampak hidup. MDLC atau Multimedia Development Life Cycle adalah model pengembangan yang dapat digunakan sebagai acuan dalam pengembangan sebuah produk multimedia. Menurut Sutopo (Sutopo, 2003:97) menyatakan bahwa tahapan dalam metodologi pengembangan multimedia terdiri dari enam tahapan yaitu, pengonsepan (concept), perancangan (design), pengumpulan materi (material collecting), pembuatan (assembly), pengujian (testing), dan pendistribusian (distribution). Berdasarkan perancangan yang dilakukan, tercipta produk berupa tiga video motion graphic berdurasi 1-2 menit berformat .mp4. Video edukasi vaksin berbasis motion graphic dapat membantu PT. Etana dalam menjalankan misinya menyehatkan Indonesia melalui edukasi di media sosial. Dalam proses perancangan dan penyususnan video motion graphic, adanya konsep dan storyboard yang rinci memungkinkan untuk merencanakan alur visual dan naratif secara sistematis.*****Education about vaccines can help the public understand the risks of existing diseases and be able to find out preventive steps in dealing with disease through the use of vaccines. Through vaccine education, the general public can also know the differences between vaccines and immunizations and the benefits of vaccinations for children. Based on observations on Instagram @etanabiotech.id, health content in the form of videos receives higher interactions compared to content in the form of photo carousels or infographics. One of the video contents that can be presented is in the form of motion graphics. In motion graphics, the design elements contained in it, such as shape, appearance, size, direction and texture, are consciously moved so that they appear alive. MDLC or Multimedia Development Life Cycle is a development model that can be used as a reference in developing a multimedia product. According to Sutopo (Sutopo, 2003:97) states that the stages in the multimedia development methodology consist of six stages, namely, conceptualization, designing, material collecting, assembly, testing, and distribution. Based on the research conducted, a product was created in the form of three 1–2-minute motion graphic videos in .mp4 format. Motion graphic-based vaccine education videos can help PT. Etana in carrying out its mission to make Indonesia healthy through education on sosial media. In the process of designing and compiling motion graphic videos, the presence of detailed concepts and storyboards makes it possible to plan the visual and narrative flow systematically.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Irma Permata Sari, M.Eng.
Subjects:	Teknologi dan Ilmu Terapan > Teknik Komputer
Divisions:	FT > S1 Pendidikan Teknik Informatika Komputer
Depositing User:	Users 22697 not found.
Date Deposited:	23 Jul 2024 04:04
Last Modified:	23 Jul 2024 04:04
URI:	http://repository.unj.ac.id/id/eprint/46011

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