PERILAKU KONSUMTIF FOLLOWERS AKUN @DISCOUNTFESS PADA MEDIA SOSIAL X

RAHMA MUDHIYANTI, . (2024) PERILAKU KONSUMTIF FOLLOWERS AKUN @DISCOUNTFESS PADA MEDIA SOSIAL X. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui gambaran perilaku konsumtif followers akun @discountfess pada media sosial X dengan menggunakan metode deskriptif. Pengambilan sampel dilakukan secara accidental sampling pada followers akun @discountfess dengan subjek sebanyak 96 followers pada akun @discountfess. Teknik pengumpulan data yang dilakukan yaitu observasi, angket, dokumentasi dan studi kepustakaan. Hasil penelitian menunjukkan bahwa perilaku konsumtif followers akun @discountfess pada media sosial X dapat dilihat berbagai aspek. Aspek yang dominan pada penelitian ini yaitu aspek pemborosan dengan indikator membeli demi iming-iming hadiah. Indikator tersebut erat kaitannya dengan perilaku konsumtif dimana iming-iming hadiah yang ditawarkan berupa poin yang dapat ditukarkan, buy one get one, free gift, voucher, dan chasback. This study aims to describe the consumptive behavior of folllwers account @discountfess at social media X, using a descriptive method. Sampling was carried out by accidental sampling on followers accoun @discountfess with 96 on the @discountfess account. Data collection techniques used are observation, questionnaire, documentation and literature study. The results of the study indicate that the consumer behavior of followers of the @discountfess account on social media X can be seen in various aspects. In this study, there is a dominant aspect, namely the aspect of wasteful buying with an indicator of buying for the lure of prizes. This indicator is closely related to consumer behavior where the lure of prizes offered is in the form of points that can be exchanged, buy one get one, free gifts, vouchers, and cashback

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Dian Alfia Purwandari, S.E, M.Si 2). Dr. Sujarwo, S.Pd, M.Pd
Subjects:	Ilmu Sosial > Ilmu Sosial (Umum) Ilmu Sosial > Kondisi Sosial,Masalah Sosial,Reformasi Sosial
Divisions:	FIS > S1 Pendidikan IPS
Depositing User:	Users 23315 not found.
Date Deposited:	24 Jul 2024 05:22
Last Modified:	25 Jul 2024 03:40
URI:	http://repository.unj.ac.id/id/eprint/46273

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