STRATEGI PEMASARAN PADA PRODUK MADELEINE CAKE SUBSTITUSI TEPUNG JAGUNG

ARDHIYA MARYANI, . (2024) STRATEGI PEMASARAN PADA PRODUK MADELEINE CAKE SUBSTITUSI TEPUNG JAGUNG. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini dilakukan dengan tujuan menganalisis strategi pemasaran pada produk madeleine cake substitusi tepung jagung sebagai peluang usaha. Madeleine cake menggunakan 20% substitusi tepung jagung. Produksi dilakukan di Jl. Telkom RT. 03/RW. 05, Mustika Jaya, Padurenan, Kota Bekasi. Penjualan dilakukan dari 23 Mei 2024 – 23 Juli 2024 dengan sasaran pembeli mulai dari anak-anak (SD), remaja (SMP dan SMA), dan dewasa (mahasiswa, pekerja dan orang tua). Promosi dan penjualan menggunakan media sosial seperti instagram (made_line683) dan whatsapp. Dalam penjualan madeleine cake substitusi tepung jagung menggunakan metode pre-order setiap 4 hari sekali dalam satu minggu dan menawarkan secara langsung kepada konsumen. Madeleine cake dijual dengan harga Rp. 10.000 isi 4 pcs dan Rp. 5.000 isi 2 pcs. Kenaikan food cost sebesar 50% menggunakan metode konvensional. Satu bulan penjualan telah terjual sebanyak 180 box dan 80 pack dalam 8 kali masa pre-order yang menghasilkan Rp. 2.200.000 dengan target omset yang telah ditentukan sebesar Rp. 2.000.000. Laba bersih yang dihasilkan sebesar Rp. 758.743. Penjualan madeleine cake substitusi tepung jagung dari produk “Made Line” sudah mencapai target omset yang ditentukan dengan persentasi penjualan sebesar 110%. ***** This research was conducted with the aim of analyzing marketing strategies on madeleine cake products with corn flour substitution as a business opportunity. Madeleine cake uses 20% corn flour substitution. Production was carried out at Jl. Telkom RT. 03 / RW. 05, Mustika Jaya, Padurenan, Bekasi City. Sales were carried out from May 23, 2024 - July 23, 2024 with target buyers ranging from children (elementary school), teenagers (junior high and high school), and adults (students, workers and parents). Promotion and sales use social media such as Instagram (made_line683) and WhatsApp. In the sale of madeleine cake, corn flour substitution uses the pre-order method once every 4 days in one week and offers directly to consumers. Madeleine cake is sold at a price of Rp. 10,000 for 4 pcs and Rp. 5,000 for 2 pcs. The increase in food cost is 50% using the conventional method. One month of sales has sold 180 boxes and 80 packs in 8 pre-order periods which generated Rp. 2,200,000 with a predetermined turnover target of Rp. 2,000,000. The net profit generated was Rp. 758,743. Sales of madeleine cake with corn flour substitution from “Made Line” products have reached the specified turnover target with a sales percentage of 110%.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Mariani, M. Si
Subjects:	Tata Rias > Tata Boga
Divisions:	FT > D IV Seni Kuliner dan Pengelolaan Jasa Makanan
Depositing User:	Users 24030 not found.
Date Deposited:	30 Jul 2024 23:57
Last Modified:	30 Jul 2024 23:57
URI:	http://repository.unj.ac.id/id/eprint/47430

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