PENGEMBANGAN SISTEM PEMESANAN ONLINE MAKEUP ARTIST (MUA) BERBASIS WEBSITE

FATHIYAH WADDA, . (2024) PENGEMBANGAN SISTEM PEMESANAN ONLINE MAKEUP ARTIST (MUA) BERBASIS WEBSITE. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengembangkan sistem pemesanan online berbasis website untuk makeup artist (MUA) guna meningkatkan efisiensi dan kepuasan pelanggan. Dengan kemajuan teknologi informasi dan komunikasi, internet telah menjadi alat utama untuk memasarkan produk dan layanan. Di era globalisasi, sistem booking online memudahkan pengguna untuk memesan jasa secara digital. Bisnis kecantikan, termasuk jasa MUA, memanfaatkan media sosial untuk promosi, namun pendekatan ini sering kali kurang efektif dalam menyediakan informasi yang memadai bagi pelanggan. Penelitian ini menggunakan metode Research and Development (R&D) dengan model Rapid Application Development (RAD). Pengembangan sistem dilakukan di Universitas Negeri Jakarta selama enam bulan, dari Januari hingga Juni 2024. Sistem pemesanan online berbasis website ini dikembangkan menggunakan WordPress, bahasa pemrograman PHP, dan database MySQL. Hasil pengujian menunjukkan bahwa website yang dikembangkan memiliki tingkat kesesuaian fungsional (92,8%), efisiensi kinerja (nilai PageSpeed Insights: desktop 91, mobile 83), keandalan (93,3%), portabilitas (94,2%), kompatibilitas (90,2%), dan kemampuan pemeliharaan (90,9%).Secara keseluruhan, website ini memenuhi kebutuhan dan tujuan pengembangan, serta layak digunakan untuk meningkatkan pengalaman pemesanan jasa MUA secara online. *****This research aims to develop a website-based online ordering system for makeup artists (MUA) to increase efficiency and customer satisfaction. With advances in information and communication technology, the internet has become the main tool for marketing products and services. In the era of globalization, online booking systems make it easier for users to order services digitally. Beauty businesses, including MUA services, utilize social media for promotion, but this approach is often less effective in providing adequate information to customers. This research uses the Research and Development (R&D) method with the Rapid Application Development (RAD) model. System development was carried out at Jakarta State University for six months, from January to June 2024. This website-based online ordering system was developed using WordPress, the PHP programming language, and a MySQL database. The test results show that the developed website has a level of functional suitability (92.8%), performance efficiency (PageSpeed Insights value: desktop 91, mobile 83), reliability (93.3%), portability (94.2%), compatibility ( 90.2%), and maintainability (90.9%). Overall, this website meets development needs and objectives, and is suitable for use to improve the experience of ordering MUA services online.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Nurina Ayuningtyas, M.Pd. ; 2). Dr. Aniesa Puspa Arum, M.Pd.
Subjects:	Tata Rias > Tata Rias (Makeup)
Divisions:	FT > D IV Kosmetik dan Perawatan Kecantikan
Depositing User:	Fathiyah Wadda .
Date Deposited:	01 Aug 2024 05:29
Last Modified:	01 Aug 2024 05:29
URI:	http://repository.unj.ac.id/id/eprint/47803

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