PENGARUH PAJAK KENDARAAN BERMOTOR, PAJAK PERTAMBAHAN NILAI, IKLAN, DAN HARGA TERHADAP MINAT BELI KENDARAAN BERMOTOR LISTRIK

VITO BENEDICK, . (2024) PENGARUH PAJAK KENDARAAN BERMOTOR, PAJAK PERTAMBAHAN NILAI, IKLAN, DAN HARGA TERHADAP MINAT BELI KENDARAAN BERMOTOR LISTRIK. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini dilakukan untuk mengetahui apakah terdapat pengaruh antara Pajak Penambahan Nilai, Pajak Kendaraan Bermotor, Harga, dan Iklan terhadap minat beli kendaraan bermotor listrik. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Jenis data yang digunakan pada penelitian ini adalah data primer yang didapat dari kuisioner yang disebarkan kepada masyarakat Cengkareng Barat. Sampel yang digunakan adalah sebanyak 100 sampel. Model analisis data pada penelitian ini adalah SEM-PLS dengan pengujian outer model, dan structural model dengan bantuan aplikasi pengolahan data Smart-PLS. hasil penelitian menunjukkan bahwa Pajak Penambahan Nilai, Pajak Kendaraan Bermotor, dan Iklan berpengaruh terhadap minat beli kendaraan bermotor listrik sedangkan Harga tidak berpengaruh terhadap minat beli kendaraan bermotor listrik. ****** This study was conducted to determine whether there is an influence between Value Added Tax, Motor Vehicle Tax, Price, and Advertising on the interest in purchasing electric motor vehicles. The method used in this research is a quantitative method. The type of data used in this study is primary data obtained from questionnaires distributed to the residents of West Cengkareng. The sample used consists of 100 samples. The data analysis model in this study is SEM-PLS, with the testing of the outer model and structural model assisted by the data processing application Smart-PLS. The results show that Value Added Tax, Motor Vehicle Tax, and Advertising have an influence on the interest in purchasing electric motor vehicles, whereas Price does not have an influence on the interest in purchasing electric motor vehicles.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Indra Pahala, M.Si. ; 2). Dr. Ayatulloh Michael Musyaffi, SE.,Ak.,M.Ak
Subjects:	Ilmu Sosial > Teori Ekonomi Ilmu Sosial > Pajak dan Perpajakan
Divisions:	FE > S1 Akuntansi
Depositing User:	Users 25575 not found.
Date Deposited:	22 Aug 2024 04:47
Last Modified:	22 Aug 2024 04:47
URI:	http://repository.unj.ac.id/id/eprint/50405

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