Pengaruh Perceived Value Dan Free Mentality Terhadap Willingness To Pay Melalui Attitude Towards Paying Pada Layanan Netflix

BAYU AJIE WICHAKSONO, . (2020) Pengaruh Perceived Value Dan Free Mentality Terhadap Willingness To Pay Melalui Attitude Towards Paying Pada Layanan Netflix. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

[img] Text
COVER.pdf
Download (448kB)
[img] Text
BAB I.pdf
Download (450kB)
[img] Text
BAB II.pdf
Restricted to Registered users only
Download (502kB) | Request a copy
[img] Text
BAB III.pdf
Restricted to Registered users only
Download (402kB) | Request a copy
[img] Text
BAB IV.pdf
Restricted to Registered users only
Download (821kB) | Request a copy
[img] Text
BAB V.pdf
Restricted to Registered users only
Download (235kB) | Request a copy
[img] Text
DAFTAR PUSTAKA.pdf
Download (142kB)
[img] Text
LAMPIRAN.pdf
Download (631kB)

Abstract

ABSTRAK Bayu Ajie Wichaksono, 2020: Pengaruh Perceived Value dan Free Mentality terhadap Willingness to Pay melalui Attitude towards Paying Pada Layanan Netflix. Skripsi, Jakarta: Program Studi S1 Manajemen, Fakultas Ekonomi, Universitas Negeri Jakarta. Tujuan penelitian ini adalah: 1) Untuk mengetahui pengaruh antara perceived value terhadap willingness to pay pelanggan Netflix, 2) Untuk mengetahui pengaruh antara perceived value terhadap attitude towards paying pelanggan Netflix, 3) Untuk mengetahui pengaruh antara free mentality terhadap attitude towards paying pelanggan Netflix, 4) Untuk mengetahui pengaruh antara attitude towards paying terhadap willingness to pay pelanggan Netflix. Metode pengumpulan data menggunakan metode survei dengan instrumen berupa kuesioner. Objek penelitian ini adalah 200 responden yang pernah menggunakan dan berlangganan layanan video streaming Netflix. Analisis data menggunakan SEM (Structural Equation Model) dari software AMOS versi 22 untuk mengolah dan menganalisa data hasil penelitian. Kata Kunci: Perceived Value, Free Mentality, Attitude towards Paying, Willingness to Pay, Netflix, SEM. ABSTRACT Bayu Ajie Wichaksono, 2020: The Effect of Perceived Value and Free Mentality on Willingness to Pay through Attitude towards Paying on Netflix Services. Thesis, Jakarta: S1 Management Study Program, Faculty of Economics, Jakarta State University. The purpose of this study are: 1) To determine the effect of perceived value on Netflix customer willingness to pay, 2) To determine the effect of perceived value on Netflix customers 'attitude towards paying, 3) To determine the effect of free mentality on Netflix customers' attitude towards paying attitude, 4) To determine the effect of attitude towards paying on Netflix customers' willingness to pay. The data collection method uses a survey method with an instrument in the form of a questionnaire. The object of this study is 200 respondents who have used and subscribed to the Netflix video streaming service. Data analysis uses SEM (Structural Equation Model) from AMOS version 22 software to process and analyze research data. Keywords: Perceived Value, Free Mentality, Attitude towards Paying, Willingness to Pay, Netflix, SEM.

Item Type: Thesis (Sarjana)
Additional Information: 1.) Usep Suhud, Ph.D 2.) Bapak Andrian Haro, SE, M.M.
Subjects: Manajemen > Manajemen , Business
Divisions: FE > S1 Manajemen
Depositing User: Users 1073 not found.
Date Deposited: 23 Mar 2020 11:44
Last Modified: 23 Mar 2020 11:44
URI: http://repository.unj.ac.id/id/eprint/5065

Actions (login required)

View Item View Item
repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.