PENGARUH DESTINATION IMAGE, PERCEIVED VALUE, SERVICE QUALITY TERHADAP VISITOR SATISFACTION DAN REVISIT INTENTION: STUDI KASUS DI TAMAN ISMAIL MARZUKI

MONIC HAVIFA, , (2024) PENGARUH DESTINATION IMAGE, PERCEIVED VALUE, SERVICE QUALITY TERHADAP VISITOR SATISFACTION DAN REVISIT INTENTION: STUDI KASUS DI TAMAN ISMAIL MARZUKI. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Tujuan penelitian ini adalah untuk menguji pengaruh destination image, perceived value, service quality terhadap visitor satisfaction dan revisit intention pada pengunjung Taman Ismail Marzuki. Penelitian ini menggunakan pendekatan kuantitatif dengan SEM (Structural Equation Model). Data primer dikumpulkan melalui kuesioner menggunakan skala likert dengan penilaian sangat setuju hingga sangat tidak setuju. Karakteristik sampel penelitian melibatkan pengunjung yang sudah pernah berkunjung ke Taman Ismail Marzuki dengan usia 17-35 tahun dan berdomisili di Jakarta, Bogor, Depok, Tangerang, dan Bekasi. Analisis data menggunakan perangkat lunak SPSS dan AMOS versi 26, metode ini dipilih untuk menguji tiap variabel dari 228 responden. Hasil penelitian menunjukkan bahwa destination image tidak berpengaruh signifikan terhadap visitor satisfaction. Perceived value berpengaruh positif dan signifikan terhadap visitor satisfaction. Service quality berpengaruh positif dan signifikan terhadap visitor satisfaction. Destination image berpengaruh positif dan signifikan terhadap revisit intention. Perceived value tidak berpengaruh signifikan terhadap revisit intention. Service quality tidak berpengaruh signifikan terhadap revisit intention dan Visitor satisfaction berpengaruh positif dan signifikan terhadap revisit intention. ***** The purpose of this study was to examine the influence of destination image, perceived value, service quality on visitor satisfaction and revisit intention of visitors to Taman Ismail Marzuki. This study uses a quantitative approach with SEM (Structural Equation Model). Primary data were collected through a questionnaire using a Likert scale with an assessment of strongly agree to strongly disagree. The characteristics of the research sample involved visitors who had visited Taman Ismail Marzuki aged 17-35 years and domiciled in Jakarta, Bogor, Depok, Tangerang, and Bekasi. Data analysis using SPSS and AMOS software version 26, this method was chosen to test each variable from 228 respondents. The results of the study indicate that destination image has no significant effect on visitor satisfaction. Perceived value has a positive and significant effect on visitor satisfaction. Service quality has a positive and significant effect on visitor satisfaction. Destination image has a positive and significant effect on revisit intention. Perceived value does not have a significant effect on revisit intention. Service quality does not have a significant effect on revisit intention and Visitor satisfaction has a positive and significant effect on revisit intention

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Usep Suhud, M.Si., Ph.D. ; 2). Dita Puruwita, S.Pd., M.Si., Ph.D
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	FE > S1 Pendidikan Bisnis
Depositing User:	Monic Havifa .
Date Deposited:	10 Sep 2024 01:07
Last Modified:	10 Sep 2024 01:07
URI:	http://repository.unj.ac.id/id/eprint/50870

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• PENGARUH DESTINATION IMAGE, PERCEIVED VALUE, SERVICE QUALITY TERHADAP VISITOR SATISFACTION DAN REVISIT INTENTION: STUDI KASUS DI TAMAN ISMAIL MARZUKI. (deposited UNSPECIFIED)
  • PENGARUH DESTINATION IMAGE, PERCEIVED VALUE, SERVICE QUALITY TERHADAP VISITOR SATISFACTION DAN REVISIT INTENTION: STUDI KASUS DI TAMAN ISMAIL MARZUKI. (deposited 10 Sep 2024 01:07) [Currently Displayed]

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