VANYA VYDIAMANTA, . (2022) Keputusan Konsumen untuk Berbelanja Sayur Menggunakan Aplikasi Daring: Apakah Wom dan Kualitas Produk Memengaruhi? Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.
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Abstract
Penelitian ini bertujuan untuk menganalisis: 1) pengaruh variabel gaya hidup terhadap keputusan pembelian jasa jual beli sayur online, 2) pengaruh variabel harga terhadap keputusan pembelian jasa jual beli sayur online, 3) pengaruh variabel harga terhadap citra merek pada jasa jual beli sayur online, 4) pengaruh variabel kualitas produk terhadap citra merek pada jasa jual beli sayur online, 5) pengaruh variabel kualitas produk terhadap keputusan pembelian jasa jual beli sayur online, 6) Pengaruh word of mouth terhadap variabel keputusan pembelian pada jasa jual beli sayur online, 7) Pengaruh variabel citra merek terhadap variabel keputusan pembelian pada jasa jual beli sayur online. *********************************** This study aims to analyze: 1) the effect of lifestyle variables on purchasing decisions on online vegetable buying and selling services, 2) the effect of price variables on purchasing decisions on online vegetable buying and selling services, 3) the effect of price variables on brand image on online vegetable buying and selling services, 4) the effect of product quality variables on brand image on online vegetable buying and selling services, 5) the effect of product quality variables on purchasing decisions on online vegetable buying and selling services, 6) The effect of word of mouth on purchasing decision variables on online vegetable buying and selling services, 7) The effect of brand image variables on purchasing decision variables on online vegetable buying and selling services.
| Item Type: | Thesis (Sarjana) |
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| Additional Information: | 1). Prof. Usep Suhud , M. Si., Ph.D ; 2). Ika Febrilia, S.E., M.M |
| Subjects: | Manajemen > Manajemen Pemasaran |
| Divisions: | FE > S1 Manajemen |
| Depositing User: | PKL . |
| Date Deposited: | 07 Oct 2024 02:15 |
| Last Modified: | 07 Oct 2024 02:15 |
| URI: | http://repository.unj.ac.id/id/eprint/51329 |
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