PENGARUH PERCEIVED QUALITY DAN PERCEIVED PRICE TERHADAP PURCHASE INTENTION KENDARAAN LISTRIK MELALUI PERCEIVED VALUE SEBAGAI VARIABEL MEDIASI

FREDDY PUNGKY PUTRA, . (2024) PENGARUH PERCEIVED QUALITY DAN PERCEIVED PRICE TERHADAP PURCHASE INTENTION KENDARAAN LISTRIK MELALUI PERCEIVED VALUE SEBAGAI VARIABEL MEDIASI. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini dilakukan dengan tujuan guna untuk mengetahui pengaruh perceived quality, perceived price, dan perceived value terhadap purchase intention, kemudian untuk mengetahui pengaruh perceived quality dan perceived price terhadap perceived value, serta pengaruh perceived quality dan perceived price terhadap purchase intention melalui perceived value sebagai variabel mediasi pada kendaraan listrik. Populasi penelitian ini merupakan masyarakat yang berdomisili di Kota Jakarta dengan sampel penelitian berjumlah 250 responden. Teknik pengambilan sampel yang digunakan berupa kuota sampling, yaitu dengan membagi kuota sampel penelitian secara rata sebanyak 50 sampel pada masing-masing wilayah Jakarta Timur, Jakarta Barat, Jakarta Utara, Jakarta Selatan, serta Jakarta Pusat. Pengambilan data dilakukan dengan teknik angket atau survey melalui kuesioner yang disebarkan dengan Google Form. Sementara pada teknik analisis data yang digunakan yaitu dengan SEM-PLS. Hasil penelitian ini menemukan bahwa perceived value, perceived quality, perceived price berpengaruh terhadap purchase intention, perceived price berpengaruh terhadap perceived value, perceived price berpengaruh terhadap purchase intention melalui perceived value. Sementara pada perceived quality terhadap perceived value tidak ditemukan pengaruh yang signifikan, begitupula dengan perceived quality terhadap purchase intention melalui perceived value ditemukan tidak ada pengaruh. ***** The study was conducted to determine the influence of perceived quality, perceived price, and perceived value on purchase intention. Additionally, it aimed to identify the impact of perceived quality and perceived price on perceived value, as well as the influence of perceived quality and perceived price on purchase intention through perceived value as a mediating variable in the context of electric vehicles. The population of the study consisted of residents living in Jakarta, with a sample size of 250 respondents. The sampling technique used was quota sampling, with an equal distribution of 50 samples from each region of East Jakarta, West Jakarta, North Jakarta, South Jakarta, and Central Jakarta. Data collection was conducted using a survey method through questionnaires distributed via Google Forms. The data analysis technique used was SEM-PLS. The results of this study found that perceived value, perceived quality, and perceived price influence purchase intention. Perceived price influences perceived value and purchase intention through perceived value. However, no significant influence was found between perceived quality and perceived value, nor between perceived quality and purchase intention through perceived value.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Andi Muhammad Sadat, S.E., M.Si., Ph.D. 2). Dewi Agustin Pratama Sari, S.E., M.S.M.
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	FE > S1 Pendidikan Bisnis
Depositing User:	Freddy Pungky Putra .
Date Deposited:	09 Oct 2024 22:43
Last Modified:	09 Oct 2024 22:43
URI:	http://repository.unj.ac.id/id/eprint/51382

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