PENGARUH PERCEIVED VALUE DAN CONSUMER TRUST TERHADAP REPURCHASE INTENTION MELALUI E-WORD OF MOUTH (E-WOM) SEBAGAI VARIABEL INTERVENING PADA PRODUK KOPI KEKINIAN : STUDI KASUS PADA TOKO KOPI TUKU

BALQIS RAIHANISA, . (2025) PENGARUH PERCEIVED VALUE DAN CONSUMER TRUST TERHADAP REPURCHASE INTENTION MELALUI E-WORD OF MOUTH (E-WOM) SEBAGAI VARIABEL INTERVENING PADA PRODUK KOPI KEKINIAN : STUDI KASUS PADA TOKO KOPI TUKU. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh perceived value terhadap repurchase intention, pengaruh consumer trust terhadap repurchase intention, pengaruh perceived value terhadap E-WOM, pengaruh consumer trust terhadap E-WOM, pengaruh E-WOM terhadap repurchase intention, pengaruh perceived value terhadap repurchase intention melalui E-WOM sebagai variabel mediasi, pengaruh consumer trust terhadap repurchase intention melalui E-WOM sebagai variabel mediasi. Metode pengumpulan data yang digunakan ialah metode survey dengan instrument berupa kuesioner. Sampel penelitian yang dikumpulkan minimal 200 responden dengan menggunakan teknik purposive sampling yang pernah membeli produk Toko Kopi Tuku minimal dua kali dalam kurun waktu 3 bulan terakhir, berusia minimal 17 tahun keatas, berdomisili di Jabodetabek, software yang digunakan pada analisis data adalah Structural Equation Modelling (SEM). Hasil dari uji hipotesis menunjukkan bahwa perceived value berpengaruh secara positif dan signifikan terhadap repurchase intention, consumer trust berpengaruh secara positif dan signifikan terhadap repurchase intention, perceived value berpengaruh secara positif dan signifikan terhadap E-WOM, consumer trust berpengaruh secara positif dan signifikan terhadap E-WOM, E-WOM berpengaruh secara positif dan signifikan terhadap repurchase intention, perceived value berpengaruh secara positif dan signifikan terhadap repurchase intention melalui E-WOM, consumer trust berpengaruh secara positif dan signifikan terhadap repurchase intention melalui E-WOM. Kata Kunci : Perceived Value, Consumer Trust, Electronic Word of Mouth, Repurchase Intention, Produk Kopi Kekinian ***** This study aims to test and analyze the effect of perceived value on repurchase intention, the effect of consumer trust on repurchase intention, the effect of perceived value on E-WOM, the effect of consumer trust on E-WOM, the effect of E-WOM on repurchase intention, the effect of perceived value on repurchase intention through E-WOM as a mediating variable, the effect of consumer trust on repurchase intention through E-WOM as a mediating variable. The data collection method used is a survey method with an instrument in the form of a questionnaire. The research sample collected was at least 200 respondents using purposive sampling method who had purchased Toko Kopi Tuku products at least twice in the last 3 months, aged at least 17 years and over, domiciled in Jabodetabek, the software used in data analysis was and Structural Equation Modeling (SEM). The results of hypothesis testing show that perceived value has a positive and significant effect on repurchase intention, consumer trust has a positive and significant effect on repurchase intention, perceived value has a positive and significant effect on EWOM, consumer trust has a positive and significant effect on E-WOM, E-WOM has a positive and significant effect on repurchase intention, perceived value has a positive and significant effect on repurchase intention through E-WOM, consumer trust has a positive and significant effect on repurchase intention through E-WOM Keywords: consumer trust, e-word of mouth, contemporary coffe, perceived value, repurchase intention

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Dr. Mohamad Rizan, M.M ; 2). Meta Bara Berutu, S.E., M.M.
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	FE > S1 Manajemen
Depositing User:	Users 26374 not found.
Date Deposited:	19 Feb 2025 02:07
Last Modified:	19 Feb 2025 02:07
URI:	http://repository.unj.ac.id/id/eprint/53069

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