PENGARUH MEDIA PEMBELAJARAN BUKU SAKU PERSONAL BRANDING TERHADAP PENGETAHUAN WARGA BINAAN RUTAN KELAS I JAKARTA PUSAT

SALSABILA MUTIARA ALIFAH, . (2025) PENGARUH MEDIA PEMBELAJARAN BUKU SAKU PERSONAL BRANDING TERHADAP PENGETAHUAN WARGA BINAAN RUTAN KELAS I JAKARTA PUSAT. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Pengaruh Media Pembelajaran Buku Saku Personal Branding Terhadap Pengetahuan Warga Binaan Rutan Kelas I Jakarta Pusat. Skripsi, Jurusan Pendidikan Masyarakat Fakultas Ilmu Pendidikan Universitas Negeri Jakarta. Pembimbing I Dr. Henny Herawati BR.D. M.Pd dan pembimbing II Drs. Sri Koeswantono W, M.Si. Rumusan masalah penelitian ini adalah apakah media buku saku personal branding memiliki pengaruh terhadap pengetahuan warga binaan Rutan Kelas I Jakarta Pusat. Penelitian ini bertujuan untuk mengetahui pengaruh media buku saku personal branding terhadap pengetahuan warga binaan Rutan Kelas I Jakarta Pusat. Metode yang digunakan dalam penelitian ini adalah eksperimen dengan model desain eksperimen pre-experimental designs jenis one group pre-test post-test design. Teknik pengumpulan data adalah instrumen tes. Populasinya adalah warga binaan Rutan Kelas I Jakarta Pusat dengan sampel penelitian berjumlah 15 orang warga binaan usia produktif yang aktif mengikuti kegiatan di rutan. Teknik analisis data yang digunakan meliputi statistik deskriptif dan statistik nonparametrik. Hasil penelitian membuktikan bahwa pengetahuan warga binaan sebelum (pre-test) terhadap personal branding melalui media pembelajaran buku saku menunjukkan nilai rata-rata sebesar 59, sedangkan setelah (post-test) yang diterapkan melalui media buku saku personal branding menunjukkan nilai rata-rata 86. Adapun berdasarkan hasil uji tanda, diperoleh nilai probabilitas sebesar 0,000 dengan taraf signifikansi 0,05 sehingga dapat disimpulkan bahwa nilai probabilitas lebih kecil dari pada 0,05 (0,000 < 0,05). Oleh karena itu, hipotesis H0 ditolak dan hipotesis Ha diterima. Dengan demikian, hasil pengujian tersebut menunjukkan signifikan bahwa media buku saku personal branding berpengaruh terhadap pengetahuan warga binaan Rutan Kelas I Jakarta Pusat. Kata kunci: media buku saku, personal branding, pembelajaran, rutan. ***** The Influence of Personal Branding Pocket Book Learning Media on the Knowledge of Class I Prison Residents in Central Jakarta. Thesis, Department of Community Education, Faculty of Education, Jakarta State University. Supervisor I Dr. Henny Herawati BR.D. M.Pd and supervisor II Drs. Sri Koeswantono W, M.Si. The formulation of the research problem is whether the personal branding pocket book media has an influence on the knowledge of the inmates in Rutan Kelas I Jakarta Pusat. This research aims to determine the influence of personal branding pocket book media on the knowledge of residents in Rutan Kelas I Jakarta Pusat. The method used in this research is experimentation with a pre-experimental design model, one group pre-test post-test design type. The data collection technique is a test instrument. The population is residents of Rutan Kelas I Jakarta Pusat with a research sample of 15 inmates of productive age who actively participate in activities at Rutan. The data analysis techniques used include descriptive statistics and nonparametric statistics. The results of the research prove that the knowledge of the inmates before (pre-test) regarding personal branding through the pocket book learning media showed an average value of 59, while after (post-test) which was implemented through the personal branding pocket book media showed an average value of 86 based on the results of the sign test, a probability value of 0.000 was obtained with a significance level of 0.05, so it can be concluded that the probability value is smaller than 0.05 (0.000 < 0.05). Therefore, the H0 hypothesis is rejected and the Ha hypothesis is accepted. Thus, the test results show significantly that the personal branding pocket book media has an influence on the knowledge of the inmates of the Class I Detention Center in Central Jakarta. Keywords: pocket book media, personal branding, learning, prison.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Henny Herawati BR.D, M.Pd; 2). Drs. Sri Koeswantono Wongsonadi, M.Si
Subjects:	Pendidikan > Media Pembelajaran
Divisions:	FIP > S1 Pendidikan Masyarakat
Depositing User:	Salsabila Mutiara Alifah .
Date Deposited:	27 Feb 2025 07:46
Last Modified:	27 Feb 2025 07:46
URI:	http://repository.unj.ac.id/id/eprint/53145

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