PENGEMBANGAN WEBSITE KATALOG SEBAGAI MEDIA PROMOSI SANGGAR LYN

ERLINA PUTRI MAILANI, . (2024) PENGEMBANGAN WEBSITE KATALOG SEBAGAI MEDIA PROMOSI SANGGAR LYN. Diploma thesis, UNIVERSITAS NEGRI JAKARTA.

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Abstract

ABSTRAK Erlina Putri Mailani, Dr. Aniesa Puspa Arum, M.Pd, Dr. Dwi Atmanto, M.Si., Skripsi: Pengembangan Website Katalog Sebagai Media Promosi Sanggar Lyn, Sarjana Terapan Kosmetik dan Perawatan Kecantikan, Fakultas Teknik, Universitas Negeri Jakarta. Penelitian ini bertujuan untuk mengembangkan dan menguji keefektifan website katalog sebagai media promosi untuk Sanggar Lyn Penelitian dilakukan di Sanggar Lyn Jalan R.A Kartini Gang Ranun 2 No 47, Kecamatan Bekasi Timur, Kelurahan Margahayu, pada semester genap tahun ajaran 2024/2025. Metode yang digunakan adalah Penelitian dan Pengembangan (R&D) dengan model Waterfall sebagai metode pengembangan perangkat lunak, yang meliputi tahapan analisis kebutuhan, perancangan, implementasi, verifikasi, dan pemeliharaan. Analisis kebutuhan dilakukan untuk memudahkan Sanggar Lyn dalam menyusun katalog produk berbasis website, menggantikan penggunaan buku katalog dan Instagram. Instrumen penelitian divalidasi melalui wawancara dan kuesioner yang disebarkan kepada 5 pelanggan yang telah menggunakan jasa sanggar Lyn. Uji kelayakan bangun website katalog menggunakan instrument ahli media dan ahli materi hasil pengujian menujukkan bahwa website ini sangat layak digunakan. Ahli media memberikan skor 95%, yang menandakan bahwa secara teknis dan visual, website sudah sesuai dengan standar kelayakan. Ahli materi memberikan skor 81,1%, menunjukkan bahwa konten informasi yang disampaikan sangat baik. Dari sisi penggunan pelanggan memberikan skor 91%, yang mencerminkan bahwa website mampu memenuhi kebutuhan mereka dengan baik.Kesimpulannya, website katalog ini sudah memenuhi syarat sebagai media promosi untuk Sanggar Lyn, sesuai dengan evaluasi dari berbagai pihak yang menunjukkan tingkat kelayakan yang tinggi. Kata Kunci: Pengembangan website, katalog, media promosi, sanggar LYN ***** ABSTRACT Erlina Putri Mailani, Dr. Aniesa Puspa Arum, M.Pd, Dr. Dwi Atmanto, M.Si., Thesis: Development of a catalog website as promotional media for Sanggar Lyn, Bachelor of Applied Science in Cosmetics and Beauty Care, Faculty of Engineering, Universitas Negeri Jakarta. This study aims to develop and test the effectiveness of a catalog website as a promotional medium for Sanggar Lyn, located at Jalan R.A Kartini Gang Ranun 2 No 47, East Bekasi District, Margahayu Village. The research was conducted during the even semester of the 2024/2025 academic year using the Research and Development (R&D) method, with the Waterfall model employed as the software development approach. The stages involved include needs analysis, design, implementation, verification, and maintenance. The needs analysis was conducted to assist Sanggar Lyn in organizing a website-based product catalog, replacing the use of printed catalogs and Instagram.The research instruments were validated through interviews and questionnaires distributed to 15 cosmetology students. The feasibility of the catalog website was tested using expert reviews from media and content specialists. The results indicated that the website is highly suitable for use, with media experts giving it a score of 95%, indicating that technically and visually, the website meets all required standards. Content experts provided a score of 81.1%, showing that the information and content presented are of high quality. From the user perspective, students rated the website with a score of 91%, reflecting that the website effectively meets their needs.In conclusion, this catalog website is proven to be a highly effective promotional tool for Sanggar Lyn, as demonstrated by evaluations from various experts, which indicate a high level of feasibility and operational sustainability. Keywords: Website development, catalogue, promotional media, LYN studio

Item Type:	Thesis (Diploma)
Additional Information:	1). Dr. Aniesa Puspa Arum, M.Pd ; 2). Dr. Dwi Atmanto, M.Si
Subjects:	Tata Rias > Tata Rias (Makeup)
Divisions:	FT > D IV Kosmetik dan Perawatan Kecantikan
Depositing User:	Erlina Putri Mailani .
Date Deposited:	03 Mar 2025 04:06
Last Modified:	03 Mar 2025 04:06
URI:	http://repository.unj.ac.id/id/eprint/54189

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