Mahfirah, Titis Fatarina and Rahmi, Rahmi and Haneul, Haneul and Haura, Tazkia and Putri, Clara Alika (2023) PELATIHAN PRODUCT BRANDING SEBAGAI OPTIMALISASI STRATEGI PEMASARAN BAGI UMKM. Sarwahita, 20 (02). pp. 131-141. ISSN 0216-7484
Full text not available from this repository.Abstract
The importance of small and medium enterprises (SMEs) for the Indonesian economy has become an important concern. Especially during the COVID-19 pandemic, SMEs in Indonesia has experienced an increase and has become the most stable sector while other businesses, including large companies, have been affected by COVID-19. However, as SMEs increases, competition also increases. To help SMEs compete in the market, innovation such as building branding is needed. However, many MSMEs have not mastered the application of branding in their business. To this end, product branding training is organized for SMEs trained by Suku Dinas PPKUKM Kota Administrasi Jakarta Timur. This training is an implementation of cooperation between the S1 Management Study Program Faculty of Economics Universitas Negeri Jakarta and Suku Dinas PPKUKM Kota Administrasi Jakarta Timur. The training is conducted online using the Zoom platform. The implementation of the activity begins with the preparation stage, the implementation stage, activity evaluation, reporting and publication of activity outcomes. As a result, SMEs understand the importance of branding for their business. In addition, SMEs are also able to determine the branding strategy that they will implement in their business.
| Item Type: | Article |
|---|---|
| Subjects: | Manajemen > Manajemen Pemasaran |
| Depositing User: | OJS LPPM UNJ . |
| Date Deposited: | 04 Mar 2025 05:50 |
| Last Modified: | 04 Mar 2025 05:50 |
| URI: | http://repository.unj.ac.id/id/eprint/54532 |
Actions (login required)
 |
View Item |
