FAKTOR YANG MEMENGARUHI MINAT MAHASISWA AKUNTANSI UNIVERSITAS NEGERI JAKARTA BERINVESTASI DI PASAR MODAL SYARIAH

MUH. KHAMDIH AZIZ, . (2025) FAKTOR YANG MEMENGARUHI MINAT MAHASISWA AKUNTANSI UNIVERSITAS NEGERI JAKARTA BERINVESTASI DI PASAR MODAL SYARIAH. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Sikap terhadap Minat Berinvestasi di Pasar Modal Syariah, Norma Subjektif terhadap Minat Berinvestasi di Pasar Modal Syariah, Persepsi Kendali Perilaku terhadap Minat Berinvestasi di Pasar Modal Syariah, Literasi Keuangan Syariah terhadap Minat Berinvestasi di Pasar Modal Syariah, dan Persepsi Risiko terhadap Minat Berinvestasi di Pasar Modal Syariah dengan objek penelitian yaitu Mahasiswa rumpun Ilmu Akuntansi Universitas Negeri Jakarta Angkatan 2019-2022. Penentuan sampel dilakukan menggunakan teknik probability sampling dengan metode pengumpulan data menggunakan metode survei. Data dikumpulkan dengan menggunakan Google Formulir dengan jumlah responden sebanyak 250 orang. Data dianalisis dengan menggunakan bantuan software IBM SPSS Statistics 29. Penelitian ini berlandaskan pada Theory of Planned Behavior (TPB) dengan model regresi linear berganda. Penelitian ini menunjukkan hasil bahwa Sikap, Persepsi Kendali Perilaku, dan Persepsi Risiko berpengaruh positif signifikan terhadap Minat Berinvestasi di Pasar Modal Syariah. Sebaliknya, Norma Subjektif dan Literasi Keuangan Syariah menunjukkan hasil tidak berpengaruh terhadap Minat Berinvestasi di Pasar Modal Syariah. Secara simultan, Sikap, Norma Subjektif, Persepsi Kendali Perilaku, Literasi Keuangan Syariah, dan Persepsi Risiko berpengaruh positif signifikan terhadap Minat Berinvestasi di Pasar Modal Syariah. Implikasi dari penelitian ini menegaskan pentingnya penguatan literasi keuangan yang aplikatif, pembentukan sikap positif terhadap investasi syariah, serta peningkatan persepsi kendali diri dan pemahaman risiko dalam mendorong minat mahasiswa berinvestasi di pasar modal syariah. ***** This study aims to examine the influence of Attitude on the Investment Interest in the Islamic Capital Market, Subjective Norms on the Investment Interest in the Islamic Capital Market, Perceived Behavioral Control on the Investment Interest in the Islamic Capital Market, Islamic Financial Literacy on the Investment Interest in the Islamic Capital Market, and Risk Perception on the Investment Interest in the Islamic Capital Market. The research population consists of accounting students at State University of Jakarta from the class of 2019–2022. The sample was determined using a probability sampling technique, and data was collected through a survey method. The data was gathered using Google Forms with a total of 250 respondents. The analysis was conducted using IBM SPSS Statistics 29 software. This study is based on the Theory of Planned Behavior (TPB) and employs a multiple linear regression model. The results indicate that Attitude, Perceived Behavioral Control, and Risk Perception have a significant positive influence on the Investment Interest in the Islamic Capital Market. In contrast, Subjective Norms and Islamic Financial Literacy do not have a significant effect on Investment Interest in the Islamic Capital Market. Simultaneously, these five variables also have a significant positive effect on Investment Interest in the Islamic Capital Market. The findings of this study imply the importance of strengthening applicable Sharia financial literacy, fostering a positive attitude toward Sharia-based investment, and enhancing individuals perceived behavioral control and risk awareness in promoting students' interest in investing in the Islamic capital market.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Ratna Anggraini, M.Si. ; 2). Dr. Muhammad Yusuf, S.E., M.M.
Subjects:	Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Akuntansi
Depositing User:	Users 28194 not found.
Date Deposited:	30 Jul 2025 02:03
Last Modified:	30 Jul 2025 02:03
URI:	http://repository.unj.ac.id/id/eprint/56933

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