ADINDA KURNIA RAMADHANTY, . (2025) PENGEMBANGAN MEDIA INTERAKTIF PADA TEACHING FACTORY DI SMK NEGERI 16 JAKARTA DENGAN FITUR AUGMENTED REALITY. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.
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Abstract
Media promosi digital berperan penting dalam memperkenalkan produk dan layanan secara luas. Namun, Teaching Factory (TEFA) Namblas Studio belum memiliki media promosi digital yang terstruktur dan menarik. Maka dari itu, dikembangkan e-katalog interaktif berbentuk flipbook digital dengan fitur Augmented Reality (AR) untuk menampilkan bentuk 3D model produk secara real-time. Tujuannya yaitu untuk menyebarkan informasi produk dan layanan TEFA Namblas Studio kepada masyarakat luas secara melalui sosial media Instagram. Dalam mencapai tujuan tersebut, digunakan metode Four-D yang terdiri dari empat tahapan, yaitu; define (pendefinisian) untuk menganalisis masalah dan kebutuhan produk; design (perancangan) untuk merancang tampilan serta struktur produk; development (pengembangan) untuk mengembangkan dan menguji kelayakan produk; dan disseminate (penyebaran) untuk menyebarluaskan produk. Pengujian kelayakan produk e-katalog interaktif dilakukan oleh ahli materi yang memperoleh persentase sebesar 100% dengan kategori “Sangat Layak”, menurut dua ahli media memperoleh persentase sebesar 94% dengan kategori “Sangat Layak”, serta pengujian System Usability Scale (SUS) kepada 30 responden memperoleh skor akhir sebesar 94,58 yang masuk dalam tingkat penerimaan “Acceptable”, dengan tingkat adjective “Best Imaginable”, dan memperoleh tingkat grade A. Berdasarkan hasil pengujian, media interaktif e-katalog yang dikembangkan dengan metode Four-D ini diterima dengan baik oleh target audiens dan layak digunakan sebagai media promosi produk dan layanan TEFA Namblas Studio. Kata Kunci: E-Katalog Interaktif, Augmented Reality, Media Promosi, Four-D, Teaching Factory ***** Digital promotional media play an important role in introducing products and services to a wide audience. However, Teaching Factory (TEFA) Namblas Studio does not yet have structured and attractive digital promotional media. Therefore, an interactive e-catalog in the form of a digital flipbook with Augmented Reality (AR) features was developed to display 3D models of products in real time. The aim is to disseminate information about TEFA Namblas Studio's products and services to the wider audiences through Instagram social media. To achieve this purpose, the Four-D method was used, consisting of four stages: define (problem analysis and product needs assessment); design (product interface and structure design); development (product development and feasibility testing); and disseminate (product distribution) The feasibility testing of the interactive e-catalog was conducted by subject matter experts, resulting in a 100% percentage with the category “Very Decent”, according to two media experts, it achieved a 94% percentage with the category “Very Decent”. Additionally, the System Usability Scale (SUS) testing on 30 respondents obtained a final score of 94.58, falling within the “Acceptable” acceptance level, with the adjective level “Best Imaginable,” and achieved an A grade. Based on the testing results, the interactive e-catalog developed using the Four-D method was well-received by the target audience and is suitable for use as a promotional medium for TEFA Namblas Studio's products and services.Keywords: Interactive E-Catalog, Augmented Reality, Promotional Media, Four-D, Teaching Factory
Item Type: | Thesis (Sarjana) |
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Additional Information: | 1). Ressy Dwitias Sari, S.T., M.T.I. ; 2). Via Tuhamah Fauziastuti, S.Si., M.Ed. |
Subjects: | Teknologi dan Ilmu Terapan > Teknologi (umum) > Teknologi Pendidikan Teknologi dan Ilmu Terapan > Teknik Komputer |
Divisions: | FT > S1 Pendidikan Teknik Informatika Komputer |
Depositing User: | Adinda Kurnia Ramadhanty . |
Date Deposited: | 01 Aug 2025 06:11 |
Last Modified: | 01 Aug 2025 06:11 |
URI: | http://repository.unj.ac.id/id/eprint/57304 |
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